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.....yes , Media reports suggest that the great Indian call centre job rush is waning off quite fast , stress plus wrong kind of addictions plus the abnormal working hours are leading to a high " give me some other " job feeling among the callcentre employees , if true , this would mark an end of a potential cycle for retail as when the Call centres came in Retail lost hordes of people , with organised retail likely to grow and the need for good quality people being felt by them its time for retailers to cash in the reversal of flow , which is happening at high tenured employees . What can retailers do to encash in on this reverse flow :: Attack the call centres at their hearts , just as the way they had done with retail , when they set up shop . Based on the level of experience off the candidate offer a decent posting . sell them to a chance to experience first hand customer interaction which is a must in retail which backend jobs dont give at all . The chance to enjoy life

Ask the hardcore front end operations the majority would say that Visual Merchandising function makes Front end operations life a bit interesting .....Yes the science behind JO DIKTHA HEY WOH BIKHTA HEY , if it is treated with some science and data , and there is a plan to it , dead stores or products can suddenly come to life by VM , for instance a simple thing like a tie , has an estimated 70 -80 ways to be tied !!!,A dead window with proper lighting etc and display can be an open invitation to customer to enter the store . VM influences are experienced at the following points :: Store Windows :: Section Store Layout design Mannequin displays Cross promotional displays VM has a role in Selling more /presenting the store to the customer /reinforce the store or retailer proposition among consumer minds . Vm was a highly skilled function , and a few experience professionals where good at it , a Good VM Hand has to be extremely creative /good team player ( otherwise the front end will n

Be it Lifestyle retail or non lifestyle retail , getting into the Women hearts and minds would be the key to a Retailer sucess story ! Maybe money is spent on researching this .but my reading is as the follows :: Insights into the Indian She on Retailing ! Indian She :: is not loyal on the store /retailer front, whoever gives her a good reason to visit would find her there Indian She :: Kids have major say in deciding where to spend and where to try .A Retailer with good toys section / plus say a Mcdonald s as an anchor should not have a problem Indian She :: is still comfortable with her local small stores , organised retail or big hypermarket visits are looked as a family outing ie once in a while phenomenon , not even a monthly one . Indian She :: Would keep an eye for best offers which she will keep talking for some time , say if she has been given a rice cooker with 25 kgs of rice , the friends circle would know .She is a good word of mouth adverstising medium ! Indian She ::Is mo

............Customers ,Some retailers are asking this question , thankfully they are currently in the minority in India , if you have got your location ,the people fit right , store value proposition clearly defined ,backed with a strong loyalty program ,you will have time for your hair to grey ! otherwise it will be tough luck . Most Indian retailers have time to get their act right , as the % of customers using modern retail is very low , dont have numbers on this , but would be auseful number to know Customer is a ghost for most Indian retailers ( maybe the same for all Indian Service companies ) ,who appears once in a while and creates /or demands more Loyalty program is a thing of boardroom discussions but no action , isnt it surprising that the only one of note is the First citizen program of shoppers stop which has evolved to a great extent , lifestyle's inner circle is also on a roll , surprisingly the Pantaloon group doesnt have one yet !! The Customer is not always right

Indian Retail Legendary Hall of Fame :: maybe the first one ! The known ones :: BS Nagesh ::He must be a Brand by himself , mite be time to put it under a brand valuation study ! A legend now! Kishore Biyani :: The marwari turned retail big shot , who seems to be eyeing the wallets of the consumer for increasing spends in his business , clearly a modern day Pickpocketer ! Govind Mirchandani :: The Sometime eccentric ,marketing plus retail veteran , seems to have fallen into the oblivion these days.Known for building some of India finest brands gopal rao :: The man behind Madura Garments steady and organised growth The Challengers :: the lessor knowns !! Shumone Chatterjee :: The One many army at Levis ( i) is a workaholic plus great eye for detail . plus amazing sharpness watch out for him in the market . Sailesh Chaturvedi :: The man behind Allan solly intially now spearheading Tommy in India and seems to be doing a great job at it ! If you have more names , pls add !

Retail jobs must sound very easy for the people ,not working in retail , but u ask anyone in the front end operations of retail organisation ,u will find their cup of woes ,which they have to go thru day in day out . Pain no #1 :: Standing can just drain you off , for those who havent experienced it and are used to chairs and computer browsing , try a 8 hours to 9 hours stand up and work stint you will realise the pain ! Pain No #2 :: The front end staff are looked at as bottom of the pyramid jobs , there is no way this perception is go away in a jiffy too Pain no #3 ::The salary levels are not the best , and they don't have much hope of a raise either considering the retail model is a low cost operation = success Pain no # 4 :: Half your friends keep leaving , u have to get used u to new faces almost every month , both at your level or your boss keeps changing !! add to this is the boredom factor of doing the samething everyday Pain no # 5 :: You work when the whole world is on