Sales & MarketZing !

If there is a classic American brand that one loved for its trousers, then maybe its shirts , it must be Dockers , backed with some great advertising ( not much seen in India though ) and a product which could have been a legend ,remember docker khakis .But in India the brand is struggling for sure -falling sales , fast tracked over expansion, plus maybe over pricing of merchandise backed with the retail slowdown has led to its big slip . The brand is still not as connected with the consumers in India as say the mother brand Levis . The Dockers brand also has seen is extension into accessories , ladies etc too thus moving away from its core segment mens .It had some of the best stores in the country must have cost a bomb running them too , a number of stores are being wound up for sure ! The flagship store in Bangalore has or is on the verge of a closure . So for a brand that has never seen its fair share of action in the retail market looks like THE END for it soon at least in Ind...

If the traffic on the roads is any indication to go by then its surely a sign that things are surely heating up in India , in terms of jobs and business losses .Life has surely changed in a matter of 12 months , we have moved from India shining or say blooming to India waning ! These are surely Dire Strait retailing times . Speak to any one in the retail segment the biggest concern is that of their jobs in the first place , there are sparks flying at Reliance retail ( layoffs galore ) , Subhiksha ( no salaries /closing down ) , and other retailers are all looking at the extra hands in a microscopic way. People costs which is a size able cost, is on the hot seat . Product Mix on the shelf : retailers are playing the high private label sales game ,to shore up margins ,so don't be surprised if you find more of Spencer jams , Bigbazaar sauces on the shelves ,its another matter whether the suppliers are getting paid for these too ! Credit : The Retailers are not paying up on time ...