Coffee retailing in Tea Country !
2003-2007 ..Barista , Cafe coffee day , coffee day xpress ,qwikys ,bristo ....maybe more , suddenly coffee retailing was on expansion overdrive , one must say this was so true for all retail formats why blame coffee retailers alone !Industry size estimates vary between 250- 500 crores per year for this format . Cut to 2009 , under the gloom of the recession hit economy and the general gloom around ,the coffee cups off takes must have slowed down for sure . i)coffee retailing always was a game being fought on volumes and ticket size ( our estimate of Rs 100-150 per consumer ) , so paltry ticket size and the high rentals factors was always against it . ii)India always has been and is a Tea country ! getting consumers to switch is going to be tough , coffee is an occasional beverage at the most .The idea was to catch the new gen Indian youth and get them hooked on to coffee too and give them a new destination to hangout . So how are coffee retailers fighting back or trying to stay aflo...