(consumption )^2
Come to think most brand marketers work on demand generation and that typically consumes 80 % of their time , this post makes an attempt to rethink this age old principle /ways , in the sense from a pure demand generation play marketers need to work at driving consumption ,which according to this blog is the key for -if no consumption then the demand itself would not there in the first place ! (consumption )^2 , is a term that we are using to denote the process of driving consumption to newer level and how the rules need to change from pure demand generation to consumption drive by marketers ,lets look at some known consumption driving measures induce trial - the small sachets phenomenon which was a shampoo domain,has seen categories like pickles,hair oil , biscuits ,jams , on this bandwagon , the method is self explained change the product - guess you must have heard about toothpaste brands had increased consumption by changing the dia of the orifice ! smart move -- add diet coke or...