Sales & MarketZing !

We have come across/suggest some interesting retail concepts which should go places ,here is our take :: i) The Brighter Side store at Bangalore( www.thebrightside.in ) : is all about ,very interesting lighting fittings for residential and commercial purpose , great concept ,backed with some amount of aggressive marketing , word of mouth backed with relevant architects and interior designers tie ups , should go places , watch this space for more developments . ii) the Great Indian Store : which aims at the catering to Indian artifacts and the Indian apparels backed with the right food ,backed at the right tourist destination should do well remember the dollars and the euros ! iii) The One stop home furnishing store : right from painting to furniture to lighting to interiors store which would work on an outsourcing model of the respective vendors iv ) Fast food Indian food joints :: Eating out would be big in India how about an Indian variety of fried chicken that can take on a KF...

Sucess in Retail is in getting ur act right in a number of domains , the Pentagon & triangle Model of winning in retail captures the domains which needs to click , to suceed in retail :: Pentagon ( 5 sides ) :: Are all CUSTOMER ( external)facing Place ( Size /location /design ) Product ( Style & fashion mix /Intensity /Assortment angle ) Communication ( Positional /promotional angle ) Value :: ( the Price and Value Equation ) People ( Service /Climate /knowledge ) Triangle ( 3 sides ) , are all Internal to the Retail organisation , which will have a Big bearing on the Pentagonal sides System( IT ) Logistics ( When needed then Item there / the SCM piece ) partners ( Be the best in relations management ) The triangle sits inside the pentagon , sorry cant draw this( as in the picture shown) , best delivery on the triangle also has a great effect on the customer service angle ! Any retail organisation can be mapped on the Pentagon & triangle model ! for its success or non succ...