Sales & MarketZing !

Going in line with our last post on the coming dotcom wave in India ...Future bazaars recent advtg blitz backed by its reworking of the site and relaunching it in one way .By doing all this the Future Group is envisaging a close to 10 perct of its total group turnover from the e route ,which is a whopping 3000 crores from future bazaar in the nxt 5 years , which is big in any terms ,close to a billion dollars , what say ! Future Group intent is clear that use other mediums to reach out consumers thru the e route which should be cheaper than the brick and mortar route , plus suddenly increases the reach among the nook and corners of the country and the globe if needed , plus also address the segment ( mentioned in this blog earlier ) which doesn't want to take the trouble of scouting out for goods , wants everything home delivered ! the lazy bums segments Being cheaper than the other traditional routes ( no rentals , no warehousing costs , no floor staff , u wud have some other cos...

the latest listing of makemytrip.com in the US markets would be a precursor of shape of things to come , no denial that the firm has established itself in the travel place strongly and also has a strong recall among Indian consumers in the US , but behind the high price it got is also cud be due to the fact that the great Indian e market which is about to explode not only from the usual GDP growth , rising incomes etc etc but also due to the coming Internet revolution in India soon . Access ::Thanks to the Broadband Wireless Access auction that finished some time this year , Internet access reach which was restricted only to the costly access route of copper or fibre would be choice of a few high speed consumers , the mass should be on the bwa license operators list , they would use the wireless access route either thru wimax or lte ,the world of the net should open up for sure and soon . The lack of Internet access in mass was one of the reason why the great dotcom part 1 failed in I...