Digital Markets - the Road Ahead
In the New digital world , online markets will display the following characteristics , — the whole world is your market , of course ,the unit economics has to work for u — there is nothing like core competency in this world , if u have built a strong platform then u can use the same to get into multiple categories , so disruption is a little easier across categories . —come what may , offline channels will never get fully wiped out — like the off line world , making money is finally important in business , online world cant be just burning money :) — brand launches needn’t have huge marketing budgets always —, influencers , social media , and world of mouth can make or break brands , if you r slightly lucky that is . —every serious business professional needs to understand the digital worlds and its jargons /kpi’s , the way offline ways of business are understood — Many brands will attempt to break /disrupt categories , however a few will succeed — expecting current big br