Indian She !

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Be it Lifestyle retail or non lifestyle retail , getting into the Women hearts and minds would be the key to a Retailer sucess story ! Maybe money is spent on researching this .but my reading is as the follows ::


Insights into the Indian She on Retailing !


Indian She :: is not loyal on the store /retailer front, whoever gives her a good reason to visit would find her there


Indian She :: Kids have major say in deciding where to spend and where to try .A Retailer with good toys section / plus say a Mcdonald s as an anchor should not have a problem


Indian She :: is still comfortable with her local small stores , organised retail or big hypermarket visits are looked as a family outing ie once in a while phenomenon , not even a monthly one .


Indian She :: Would keep an eye for best offers which she will keep talking for some time , say if she has been given a rice cooker with 25 kgs of rice , the friends circle would know .She is a good word of mouth adverstising medium !


Indian She ::Is mostly driven around by the husband , who is tired by the drive and has a great need to rest on a weekend , normally is in a hurry to wind up !! how does the retailer take care the HE ?


Indian She ::for them , the local store , like the foodworld /spencers /xyz store , still rules in the monthly visit cycle


Not many retailers have spent understanding the quite complex Indian She ! or have they ?





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