Modern Trade _ how to suceed !
With organised retail growing leaps and bounds most brands be it in the FMCG space or the lifestyle space or the Apparels space have quickly formed a Modern Trade Team to focus on the Huge business that these Key accounts would deliver . Having handled this business for sometime, in my last assignment with a MNC from a brand side and having worked in retail operations with one of Indias retailers ,I have to some extent the feel of what i think makes this piece work( am not saying have attained Nirvana on this ! ) . These are my tips to succeed in this domain , of course doesn't guarantee anything , as each brand would be doing most of the same things ! so what holds the Key ? read on ... Modern trade begins with a Lot of Info and thrives on a lot of info , its important to know whats happening at the client end , for this u need to quickly establish your moles in the system, who become your brand Evangelist at the clients end ,if the client is an important one then one standby mol...