JO DIKTHA HEY... WOH BIKHTA HEY !

Ask the hardcore front end operations the majority would say that Visual Merchandising function makes Front end operations life a bit interesting .....Yes the science behind JO DIKTHA HEY WOH BIKHTA HEY , if it is treated with some science and data , and there is a plan to it , dead stores or products can suddenly come to life by VM , for instance a simple thing like a tie , has an estimated 70 -80 ways to be tied !!!,A dead window with proper lighting etc and display can be an open invitation to customer to enter the store .

VM influences are experienced at the following points ::

Store Windows ::

Section

Store Layout design

Mannequin displays

Cross promotional displays

VM has a role in Selling more /presenting the store to the customer /reinforce the store or retailer proposition among consumer minds .

Vm was a highly skilled function , and a few experience professionals where good at it , a Good VM Hand has to be extremely creative /good team player ( otherwise the front end will never allow progress !) and these are extremely protected species , rare to find , ask most retailers they have to make do with shortcuts !