Nokia Ovi
Mobile telecom penetration is rapidly growing and its not surprising that the mobile handset market is booming too , however both in the service provider and the handset space the competition intensity is just enormous . Nokia was a distinct leader in India in the handset space and must be still the same ,however there wud be a share dent in the share figures thanks to the Korean assault ( samsung ,lg ) and the business phone domination by ( blackberry ) plus the i phone disruptive thinking on the I phone , though this didn't go down well with the consumers ! The brand must be now contemplating a reinvention as the cut throat trade must be demanding its always bigger share of margins in already at razor thin levels market . So here comes a flood of Nokia own stores under the name of Nokia Ovi , which are supposed to sell services and also higher end models like their vertu brand .Its said ,that they have tried to copy the Apple route on go to market which has been su...