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Showing posts with the label Albert case study in HBR

Artificial Intelligence@ MarketZing

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.....as mentioned in an earlier post , the world around us is changing and changing fast , without us realising the intelligent softwares are taking over what our most important hardware , the brain used to do , that's to think !  like other domains , Marketing is getting or likely to get disrupted too , some off the disruption is already underway and surely some of us have interacted with Chatbots as an example to start with . here is a quick update on some interesting stuff happening around AI and Marketing , some case studies , to showcase the endless possibilities/ disruptions  ahead  How Albert Drove a Harley :: aDgorithms has AI that want to take over entire advertising campaigns , Albert is the AI that interacts with marketeer and asks for info on campaign , desired outcome , TG , geography etc , and Albert takes over the rest , Harley Davidson has done a pilot with Albert in New York with some stunning results , which are a HBR case study now , please r...