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consumer in(your)sights

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Saw the latest TVC for Tropicana fruit juices , they seem to be positioning it as a breakfast supplement which we think is a great Idea considering that when staying in hotels ,fruit juice forms part of ones breakfast , so why not at homes , lets wait to hear on how this shift works for the brand , we also managed to get from the web some great consumer insights based winning moves :: here we go Folgers Coffee ::Until the "Best Part Of Wakin' Up" came along, we all thought that the ability to brew a good-tasting cup of coffee for our annoyingly picky friends was an effective measure of our self-worth. But then the people at Folgers uncovered a simple, obvious, but nevertheless earth shattering insight: Coffee is mostly about waking up, and we wake up to the smell of the coffee before we even get to take a sip. This insight drove the business from a 17% to 36% market share. Oreo Cookies ::How do you increase sales volume for what is already a national institution? Well...