Retail Operations _ Key to Success ( Part III)
In continuation with the earlier posts , wherein ,had bought out the importance of people management, customer service ,visual merchandising and the criticality of tight control.Plus also made it clear that the success of any retailer has a great degree of reliance on the retail operations piece ,here we go again , with certain more critical elements on what makes retail operations tick. Range vs Depth :: In retail operations its a Must to know what are customers buying and not buying and why ? its important that either thru data or thru floor presence the floor /section head is able to understand what is going into the shopping bags and not going into the same , most of the times MIS DATA alone cant help , as many a instance the merchandise that gets classified as not selling , might have no fault of its own , could have been placed in some corner of the floor and not catching the customer eye ! A good seasoned floor manager ,also has an eye on the regular customer base , its importa...