Whats on the mind of the retail consumer !
Its said that in all marketing driven domains ,understanding the mind of the consumer is the key , its easier said than done, as the classic cliche goes no two human beings are the same , but the blogs guess is that consumers can be identified as 80 % same in terms of their wants and needs , lets keep the balance 20 % misfits out of the discussion set . So what do the 80 % consumer want in his / her shopping which should be useful for the retailers . i ) My kind of stuff : Consumers don't know what is the science behind the retailers mix planning etc , however the consumers expect that the Merchandise mix in the store is the kind that he /she needs plus does it drive an impulse decision ! a lot of shopping decisions are taken by consumers ,without a plan in mind so the retailers ability to have the right mix is the key in driving items into the shopping bags , if its a planned shopping from the consumer side , then not finding what you wanted is a disaster in the making which is ...