Free Bird Consumers !
The old cliche ! Consumer is the king , queen , and the lord in any industry holds true still as there is no business without consumers ! , but customer loyalty is as good as gone these days , with more choices available and all firms running a me too loyalty program , the consumer is a free bird and he or she decides what to buy where to go , depending on his or her moods and various other factors , thus the factor of driving loyalty to a particular place for shopping is an old fad , we feel , the customer is no longer bound to you thru a loyalty program . The customer decision cycle these days follows these pattern according to us type of purchase , ie say furniture , apparels , food ...1 value for money deal where ? ...2 convenience of parking , time taken to reach ...3 word of mouth ( someone has recommended ) ...4 ( this cud be higher ) loyalty program... 5 ( can go up higher if some good scheme given to the members ) food joint or some other attraction ...6 Thus the good old loy...