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Showing posts from August, 2019

3 W's of Marketing

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Good Marketing , is not about just acting on insights as to why are consumers buying your service/product , but also knowing when are they consuming your product /service , or most likely to consume , add to this what are they likely to use/using  your product/service . Example # 1 Lets elaborate this with a simple example , a number of consumers are currently buying  a telecom sim/connection  , for internet usage --( WHY )  --- they consume loads off  internet , anytime now --( WHEN )--- they use internet  mostly for social media interactions --( WHAT ) Example # 2 Smart TVs where introduced in this decade and if we apply 3 W's here( as to why smart TV came up)... This is how it will look... Why - people Want to have a big screen experience especially for movies TV's and other special shows which were ideally available only on mobile phones connected through internet .. When - they would like to use at home especially during leisure hours ...  What - they prima

What a WATERMAN !

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If one has  a passion for writing  then  having a great instrument for writing helps , of course some use the pen to flaunt their arrival  , after trying a number off brands , off late discovered an amazing pen , the WATERMAN  , must say quite a late discovery , considering that its been in the market for ages !! Here is a quick review off WATERMAN as a pure consumer and pen lover ! Its a class off its own , holds its ground ahead off its much discounted counterparts !  Pure joy in the fountain pen segment , after all its the brand which invented fountain pens !   try the Waterman Expert , its DIVINE ! Between a Careen , Expert , Perspective , Hemisphere , models , u will find your joy either in Fountain , Ballpen , or Roller  pens , some off these   models have acquired cult status with pen lovers!( check out the Waterman Perspective - cult pen ) Waterman is  a great writing instrument , not seen in many hands yet , thus preserving its class and premium touch , at great

The Eternal Joy of Writing !

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For many many many years , its said from 3200 BC !! , writing has been around and continues to keep us connected in various forms ,  be its start off  with symbols to its current form off  phonetic based system , its stood its test off time  and should continue its strong run , with  the digital storm currently underway . After all to type , digitally , u need to know how to write and read first , yes this can be done digitally too , however its best done in its traditional form of putting pen on paper . Here is why traditional writing will be eternal :: -- it improves retentivity , try writing to remember , it works -- its claimed to improve more deeper learning , as its sets us to think while writing --handwriting is as good a skill as , music ,speaking , ...worth having this skill ,right ! --writing in traditional form is claimed to  exercise the brain more than typing --writing in its free form is the best way to express ones creativity ,...imagine expressing on a wh