Retail Arena ...the new advertising medium !
With organised retail gaining share ,the share figures of organised retail in India are often discussed with figures of 3% or 5 % share , thrown around ,whatever it might be ,brands cutting across categories are realising the power of the footfalls coming in to these outlets and the potential for exposure of their brands.This powerful venue is the RETAIL ARENA . The traditional approach of retail advertising was the great Kiosk drama , which was led with the standard 5* 5 tent if one may call with a few catalogue distribution, it used to work , until suddenly consumers where tired of it .Point to note that there are enough distractions happening in the arena anyways . Thus the retail Arena is slowly but moving from a Point of purchase medium into an experience medium . what are the latest trends / opportunities currently on for advertising in the Retail Arena Display : nothing but classical simple display of your product either thru the display of your latest advt or your product in a...