Modern Trade -In current times
After the last few years of being gungho , Modern trade has also seen its fair share of trouble in these times of slowdown ,already reports indicate that there is poor off takes by big retailers as their sell outs itself is low , to add to this is the perennial payment delay problem from the retailer side . So how do brands operate in such a situation ,here are some blog suggestions : Pls note that these are not a straight fit recommendation , as it would depend upon the contribution Modern trade has to your business , higher the contribution higher the need to dance to the tunes of retailers ! i) The retailer would ask for a big piece :In these tough times retailers would know how to arm twist brands ,say by asking for a margin increase : if you have no way to go! then tie it to an off take Volume increase ,or the elusive prime space deal that you couldn't crack earlier or say a polite NO .Also remember word spreads too ,give it to one retailer ,others would ask for it soon . ...
