Sales & MarketZing !

As mentioned in the earlier posts on the coming wave of online shopping in India , saw a new site on the block namely , http://www.zovi.com/ , the model is interesting that it aims at removing the inefficiencies / costs of the brick and mortar model , namely the high rental cost and other retail costs like salaries etc , so zovi is a online shirt and belt brand currently and is all set to take off to be India's Vancl , with its various payment modes and return policy , wud need to get its marketing mix right , assuming the cost lines for the their various key verticals like sourcing , logistics are right , they need to activate a mobile site also as a lot of browsing is still done thru the mobile handset With the coming Internet boom in India , due to both the cost of pc coming down , tablets becoming a necessity and mutiple modes of connectivity like BWA , 3 g and the classical wired broadband , e commerce sites have business to garner for sure , those who establish themselves fi...

..its an ever interesting topic the dynamics of buying ! termed as B(u)ynamics a number of books have been written on this . Well fact remains that buying these days has no occasions like the good old times ,these days there are 365 days occasions , the festivals are just one reason for buying More and not the ONLY buying reason like in the past . So what makes us BUY or Buy more ! here is our take on B(u)ynamics ! others have it ! so i will have it too ::,classic one that would clearly elaborate this is the recent Ipod phenomenon or the good old walkman , you need to be the in thing ! u c buying is like eating out !:: it happens at the spur of the moment and is completely unplanned these days unless there is a an important occasion like a wedding , travel ,monthly shopping etc . Plastic money ! ::more Indian's are surely getting enrolled into credit or debit card lure , numbers in terms of cardholders are low , but are shooting up .As long as it was cash deals alone we were un...