Sales & MarketZing !

The old story of people travelling abroad in India for some premium brands or depending on the smuggled stuff is about to be a myth soon .The makers of luxury goods have officially flocked to India. You can find upmarket outlets in all major metros. So whats up for grabs and whats the operating play and future , here's our reading : This global market was estimated at approximately $69.4 billion in 2003 and is expected to grow 42 per cent to reach a whopping $100 billion by 2008. A Technopak study puts the Indian luxury market at around $444 million .( source from the net ) In terms of numbers, O&M says there were 61,000 high networth individuals (HNIs) in India in 2003. The World Wealth Report puts HNI growth in India at 14.6 per cent per annum, nearly double the global rate. ( source from the net ) A luxury brand is all about image; the product does not matter so much , how its presented and retailed and how its unique than the rest is what makes it different .Luxury brand...

March ie the last month was an extremely bad month for most premium retailers in India ,inflation( of late may be ) ,the share market crash , the sudden question on the Indian economy growth rates , the dollar pressure on the Indian rupee ( lower spends from the IT employees as most of them are worried abt their jobs currently ! ) has all led to a Big Worry among premium retailers in India on the following:: i) Customer Spends ::and its all evident ,speak to brands and they tell u the struggle of getting customers in to their section /stores , everyone is worried . ii) Space Spends ::there is a slow down message given by most premium retailers on space acquisition , the Indian space rush is surely slowing down , retailers are pausing and using this as an opportunity to look back at the trails created and the clean up needed .Retailers are quickly realising the need to drive operational efficiencies and saying No to the Retail space Rush iii) Change of Business model or stop ! :: Thi...