Traditions Reignited by Marketeers!
Here is a snapshot of some very interesting origins of what has now become Traditions and their Marketing connections . Rudholph the Reindeer -Invented to drive Sales in Montgomery Ward Stores , Idea was to give a kids book free with Sales in the stores , it turned out to be a big hit ! Black Friday - Started by retailers to generate interest in a big way , the "black"day was also an attempt to move on from the connection with discounting or losses with "Red " Sending Kit Kat to Japanese students , started due to similarity of KitKat and Japanese term Kitto Katusu , which means "you will surely win", and the Japanese used this connection to wish students using Kit Kat as good wishes The Red Santa , while it does give you a mythical feeling , it came up via Coca Cola in a big way , to sell their bottles of course..And add to it Secret Santa ,games too now . Singles Day - started by Chinese Singles Student , is a harmless way to go fi...