Sales & MarketZing !

the great Indian shopping season gets kicked off with the Ganesha festivities which got over yesterday and is then followed up with dusshera , Diwali , Xmas , and new year , this year things should rock for the retailers as buying is back and back with a vengeance . Here is our prediction for the season :: - high visibility advertising by retailers including TVC's and full page splashes on press - power packed promotions - non retail brands wanting to cash in on the great Indian shopping rush will have to pay thru their nose for some space or visibility - Gold would be hot , apparel and other categories would still have a better festival period of growth - Retailers would declare double digit like to like stores sales both in volume and rate terms Lets revisit this sometime in the month of January , next year to see the actual outcome , whats your prediction , we would like to hear from you pls ..

after a long time , the signs of buying seems to be back in the market , retailers are talking about double digit growth on like to like store sales ,like to like or same store growth is a great indicator for actual growth and operation efficency , this has been backed with a growth in margins .Thus retailers results have been good too , with Shoppers stop , Pantaloon all going to town about the sign of good times . With the economic story of growth and a stock market that's holding ,we seem to be slowly trudging back to good old times .This economic buoyancy should hit a peak for retailers by Diwali , unless there is a U turn in the great US of a economy etc , remember we are coupled or decoupled ,whatever ! Also in between this up and down cycle , there has been a new medium which retailers have started using to judge and evaluate trends , ie the great Social networking vehicle ...Fashion brands are increasingly using peer-to-peer networks like Facebook, Twitter, MySpace, Orkut,...