The Titan Way !
Come diwali and there is one brand along with others that wud have its hands full this festival season ie Titan .. over years Titan has built its Segments , thru a great degree of thought and have been built on trust ,retail , marketing and design ..all the segments have been led by the undercurrent to redfine the market Redefining the market in fact is pretty much core to Titan's success since its inception in 1987. At that time, the watch market comprised primarily mechanical watches, and the government-owned Hindustan Machine Tools (HMT) was the only significant branded player. HMT's watches stood for accuracy and robustness -- and for the consumer, the sturdy watch was just a functional time-keeping device. Titan entered the market with two key differentiators: One, it brought in quartz watches, which it promoted aggressively, and two, it introduced the element of style -- which until then was missing in this segment. There were other firsts, too, that Titan introduced in ...
