Festival times are back again !
the great Indian shopping season gets kicked off with the Ganesha festivities which got over yesterday and is then followed up with dusshera , Diwali , Xmas , and new year , this year things should rock for the retailers as buying is back and back with a vengeance . Here is our prediction for the season :: - high visibility advertising by retailers including TVC's and full page splashes on press - power packed promotions - non retail brands wanting to cash in on the great Indian shopping rush will have to pay thru their nose for some space or visibility - Gold would be hot , apparel and other categories would still have a better festival period of growth - Retailers would declare double digit like to like stores sales both in volume and rate terms Lets revisit this sometime in the month of January , next year to see the actual outcome , whats your prediction , we would like to hear from you pls ..