Sales & MarketZing !

Along with all the social networking sites, there is a new wave of online shopping thats catching up , termed as " social shopping " it is nothing but the term to describe the gettting of like minded consumers on a single platform and harnesses their bargaining power , by the sheer number power . In its other avataars it uses the model of connecting to local retailers , and gets the best price comparison or it uses the price comparison and review mode . The most important marketing tool all these plaforms are trying to use is the much debated and discussed tool ,whose time has come , thanks to the internet ie WOM , word of mouth ! the platforms either give/or inform the "best deals off the street" . In the US of A , social shopping is already an established platform , the following are the sites the blog could dig out ThisNext.com : Users can browse recommended products, add them to their wish lists, recommend Crowdstorm.com : This site measures the buzz around

Latest buzz on the Retail industry as it happens ! Key drivers of retail metrics Retailers may cut prices to spur demand The Growth of Organised retail and Retailers optimistic about next year Indian retailers focus on franchisee model Future Group hopes to sail thru difficult times in Retailers cut sourcing by 15% Retailers expect to gain from falling rentals Unorganised retail sector poised to grow by 10% India critical over next five years: P&G Planet Retail announces winners Brand new E commerce retail site www.govasool.com is live now ! World News Return Line: Retailers Brace for Step-Up in Exchanges - Wall Street Journal Desperate Retailers Try Frantic Discounts - New York Times Local store accepts gift cards for bankrupt retailer - 13abc.com Wal-Mart Set to Repeat Share Gains, Grab Target Sales - Bloomberg Bill Blass Bankruptcy Sheds Spotlight On The Soft Upper End - CNNMoney.com Key players in the Indian Retail sector The future of organized retail in India David vs G

If reports are to be believed bedroom shopping !( online shopping ) /e commerce sites have had a field day during the Diwali period , and post that , currently India is going thru the early pains of the slow down , the real pain is yet to come in ! the mother of all business channels ,ie CNBC is a pain to watch these days as the bad news never ends , to compound the retailer problem is a great terror factor ie currently on , more due to the second reason ie terror and to some extent the traffic scene in most cities , e commerce is slowly but surely growing . Of late , we have seen a flurry of launches in the e retail space , so why are businesses gungho about web space ? Context !Post the dotcom bust , yes u are left wondering how did people dream of dotcom 6 years back with such poor Internet backbone available in the country . The estimated broadband figures in the country is just at 4+ million ,ie reported , this number would be slightly higher if you were to add the cable Internet