Posts

Showing posts with the label ac nielson umar study

India's Top Premium retail cities

Image
Here is some useful information which throws up some surprises for sure ....The Nielsen Upper Middle and Rich (UMAR), detailing mass and emerging media consumption, and the lifestyle habits of the affluent in Indian society. The survey covered more than 18,250 individuals across 35 Indian metros.The survey identified three segments of affluence from lifestyle and consumer durables mapping – Upper Middle, Upper-Upper Middle and Rich. The grouping was done based on the ownership of a car, a computer, an LCD television, and enjoying a holiday abroad. Nielsen UMAR survey estimates a total of 2.5 million affluent households in India, of which 2.2 million belong to the Upper Middle segment (owning a car and a computer); and 0.2 million households belong to the Upper-Upper Middle segment (owners of a car, computer and LCD television). The Rich segment (owners of a car, computer and LCD television, and have holidayed abroad) consists of about 0.1 million households. It says that although nearl...