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Showing posts with the label gift vouchers strategy

Gift Voucher Retail

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One way which many retailers have driven traffic into their stores is through the gift vouchers route , come to think of it ,this is a great tool .Gift vouchers play a good role in the gifting process first because one doesn't have to break their heads as to what to gift , which is the biggest disconnect mostly among consumers with the standard question "what do we give ". Gift vouchers come in various denominations and have a deadline for usage ,unfortunately one cant break it into smaller denominations and one has to use the entire value in one go , if you see the spends from gift vouchers , it would be higher than the value of the vouchers ,so its a good cash memo size driver as the users tend to spend more than the value . Plus like all vouchers , there cud be a size able number of vouchers that don't get redeemed even . Gift vouchers is a big business line , add an element of institutional sales team and you get going , so along with a walk in model that retail...