ColgateY Trust !
Brands do vie to build the trust platform ,what drives this is important to understand as in a category with threats of me too's and low cost players ,its an impprtant defence to have . here is our take on the trust drivers :: Built by sheer product consistency :: Consumers trust brands which they believe hasnt changed in performance and experience inspite of a long period of time ..examples are godrej ,maggi ,levis ,colgate . Add to this they strive to keep in line with modern times . Built by performance :: the proof of trust obviously gets built ,by performance of the product /service over a period of time ,either by your own experience or by word of mouth ,example a large set of consumers trust Sony TV ,still to deliver best viewing experience . Built by living upto your promise :: If you make a commitment ,strive hard that you deliver it consitently ,consumer trust would not be far then ,for instance a Fed ex would be our prefered choice for delivering ...