Online brands - Karma Strikes !
its often said that what goes around - comes around , a little while back it was a mad rush of offline brands trying to get into the online bandwagon , now it seems online brands want to get offline , here's our reading of the Why ? online space has tried its best bringing experience of buying using technology , however look , feel , touch are all still a gap Growth cant come only from discounting and burning internet advertising spends , growth can also come from classical distribution expansion . Online has got stuck with discounting with a number of consumer, its become a bargain world . do the Omni Channel act , offline PLUS online , why give away space to offline competition for some startups , a differentiation move to keep investors happy and still interested 😉 the offline space is still the Giant Market Cake , so why not eat a piece of this everyone is doing it , why be left behind !...