Sales & MarketZing !

...its an ever interesting topic the dynamics of buying ! termed as B(u)ynamics  Well fact remains that buying these days has no occasions like the good old times ,these days there are 365 days occasions , the festivals/holiday seasons etc  are just one reason for buying More and not the ONLY buying reason like in the past .  So what makes us Buy or Buy MORE ! here is our take on B(u)ynamics ! others have it ! so will have I  ::,classic one that would clearly elaborate this is the recent Iphone/ipad  phenomenon or the good old walkman , you need to be the in thing !  Social Shopping  ! thanks to the influence via social media , need creation has  suddenly become more easier , consumers are more educated and thus as an example the buying of Yoga Mats and Organic Oranges !   buying is like eating out  !:: it happens at the spur of the moment and is completely unplanned these days unless there is a an important occasion lik...

..its an ever interesting topic the dynamics of buying ! termed as B(u)ynamics a number of books have been written on this . Well fact remains that buying these days has no occasions like the good old times ,these days there are 365 days occasions , the festivals are just one reason for buying More and not the ONLY buying reason like in the past . So what makes us BUY or Buy more ! here is our take on B(u)ynamics ! others have it ! so i will have it too ::,classic one that would clearly elaborate this is the recent Ipod phenomenon or the good old walkman , you need to be the in thing ! u c buying is like eating out !:: it happens at the spur of the moment and is completely unplanned these days unless there is a an important occasion like a wedding , travel ,monthly shopping etc . Plastic money ! ::more Indian's are surely getting enrolled into credit or debit card lure , numbers in terms of cardholders are low , but are shooting up .As long as it was cash deals alone we were un...

.....how many times have you been attracted to your neighbourhood retail store and ended up buying extra or MORE than what you had planned for , you walk in for a cold drink , you get a couple of chips packets ,get a shaving razor , get attracted to the latest deo , so a 50 Rs bill would have touched 200+ ,or maybe more if the shaving razor is Gillete Mach 3 ! What was a very organised phenomenon , wherein our mothers would plan and do the monthly buy , the only other major shopping occasions were festival led ,has all changed to random and on demand shopping , thanks to our friendly neighbourhood retail outlet, our purses are surely getting lighter each time we make a visit .Organised retail in one way is surely increasing consumption Don't think Brands are cribbing , for if someone has walked in for cold drinks and bought a shaving razor or vice versa ,as long things sell it should be ok ! so how does this work , here is my take on why are we going thru this , ie on WHY DO...