Sales & MarketZing !

The world around us is likely to change fast , and the new buzz words are machine learning , deep learning , artificial intelligence , the Machines are surely getting trained to do what Humans used to do , soon ;looks like the Human race will have to go back to Hunting again  ( LOL )  Retail will have its fair share off  influence using  the artificial intelligence platform , here are some interesting  pilots underway   Shirt via Photo   -- using  AI ,one will be able to stitch a shirt for  you , from a single photo upload that you have to do on a site -- Imagine the power of this on  ecommerce sites , the return rates should come down , read more about it here - BODYGRAM Https://aitopics .org/tag/Bodygram  The Video is Watching    -- using advanced CCTV retailers are able to study time taken in each section , buying patterns of consumers  , and also of course keep an eye on shoplifting !  Gift for you...

Its been a while , thought off penning this down for ages , however the "will do later " feeling always was over bearing :) Here we go however :: So when one walks into a strong leadership market , one has  the following choices , continue slow growth which might be  happening , defend against attacks or  go for accelerated growth , go for bust against the attackers ,there by set a new wave of growth ! Here is an account off the approach taken to set the new wave of growth . Start Listening to your Partners /Trade /last mile warriors-- ACT   common feedback was that there was no connect with brand and trade , high handiness  and frequent changes in policies was a given , this was not a great a situation to be in , and had to change , we must have done atleast 150 or more trade , distributors and last mile warriors( salesmen)  meets for recognition , feedbacks etc in the past 2 years , trying to build back confidence , slowly . Pricing was percei...

for long rural has caught imagination among brands , be it in marketing or distribution , true rural will still hold potential . while we are still at driving the great rural forays , we sense the time to focus more on Urban is now here again , here is why .... Current trends indicate that most consumer spends of urban categories like high end shampoos ,diapers , sanitary napkins ,high end razors etc are up ! The monsoon led hit on rural continues to bogg down rural spends  Rural advantage of distribution is gone from brands ,as most strong brands in relevant categories have made their presence in deep rural now . Interestingly cars seem to be outperforming motorcycles sales if one were to believe media reports , indicating more urban spends . Urban spends per customer is much higher than a rural consumer , which is a known fact  Multiple channels ( general trade , speciality stores, modern trade , non traditional channels )are emerging in urban, add to all of this...

Watched an international TV show ,point being mentioned was  India is likely to be fastest growing economy in the world , ahead off China  too ! , however in the same breath , they said that the gap between the have's and have not's  is quite large still , And this story has been like this for ages , hasnt it been , while changes have happened , structually the  bottom of the pyramid  is not shrinking and bulging at the middle belly , its the head which is bloating still and that means the rich seem to be getting richer still . India's  super richest class is estimated to be  approx 10 % of population  hold 75 % of the country wealth , which is mind boggling a stat , the pareto principle shudnt apply here , right ! the latest structure of the pyramid is as above , while the figures are a bit of a suspect , lets go with it for the time being . any developing nation will have this disparity in sections of society  , the question is...

firstly we read somewhere that its "rural mindsets that one should address not rural markets",which is quite profound a statement to start with . After travelling to a lot of rural markets ,here is our version of whats happening around the mindset of rural consumers Farming is getting Automated ::Markets are littered with tractors and heavy duty harvestors ,with heavy dependence on agriculture still ,we must be getting better productivity from all this ,which must be adding to spending power . Development in some pockets ,large pockets remain isolated still from the world ,wherever there is change ,the need to stay connected using mobile ,dth etc is a need that's prevalent already as a want .However banking infrastructure is very weak still and is an opportunity . Urban products will not always fit into the rural domain ,just by using the say, chotta pack route ,there are products designed for rural which work ,Godrej chotakul,nokia asha ,the old to...

Here is our take of some great Indian marketing /market myths :: Great Penteration opportunity :: The biggest marketing myth of India is the great penteration stories ,any product category is quoted to have low penteration and thus the vastness of the market is shown .Whats missing is the relevance of right TG of population for the product ,when you are aware that a number of Indians still live in rural and are below poverty !Then these opportunities of penteration becomes questionable .( examples ..Indian per capita beer penteration is 0.6 litres ..in US its 100 litres ) There is no doubt that we still have huge mass of population of say middle class consumers that cud end up looking equivalent to certain country opportunities ,whats middle class in India is it comporable to other countries middle class ,would they have same spending powers of other countries ? Rural Markets ::Most of us tend to think that rural is largely agriculture ,rural consumer have lesse...

Here is some fresh thinking in the deo category ,instead of swooning girls ,falling angels and easy girl pick up . HE Deo TVC, is great in thought ,and execution ,some parts we are sure will not connect with the opposite sex for sure ,the one saying men sit late changing diaper etc yaaaaawn :)   Check out the TVC