Sales , Ecomm, Retail , Work & MarketZing Thoughts !
HE Deo -Happy Mens day
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Here is some fresh thinking in the deo category ,instead of swooning girls ,falling angels and easy girl pick up .
HE Deo TVC, is great in thought ,and execution ,some parts we are sure will not connect with the opposite sex for sure ,the one saying men sit late changing diaper etc yaaaaawn :)
Its actually quite interesting and out of the box thinking to pamper men.... Intact had received that video from.my friend on 19th Nov and after watching it only I came to know that 19th Nov was Mens day:-)... Immeduately then asked my PR friend to send out a greeting to all employees wishing Men's Day... Such thoughts creates more attraction towards the brand and to be watched for...
Sucess in Retail is in getting ur act right in a number of domains , the Pentagon & triangle Model of winning in retail captures the domains which needs to click , to suceed in retail :: Pentagon ( 5 sides ) :: Are all CUSTOMER ( external)facing Place ( Size /location /design ) Product ( Style & fashion mix /Intensity /Assortment angle ) Communication ( Positional /promotional angle ) Value :: ( the Price and Value Equation ) People ( Service /Climate /knowledge ) Triangle ( 3 sides ) , are all Internal to the Retail organisation , which will have a Big bearing on the Pentagonal sides System( IT ) Logistics ( When needed then Item there / the SCM piece ) partners ( Be the best in relations management ) The triangle sits inside the pentagon , sorry cant draw this( as in the picture shown) , best delivery on the triangle also has a great effect on the customer service angle ! Any retail organisation can be mapped on the Pentagon & triangle model ! for its success or non succ...
........sounds quite complicated , but when one gets into the bottom of this , its quite a simple method of checking state of business or the efficency of operations , GMROF :: stands for Gross margin return per sqft , = Gross margins / sqft , gross margins ( GM ) = sales - cogs ( cost of goods sold ) , so to state the obvious the higher the GMROF the better , evolved retailers use this as a benchmark in getting efficency of departments within a store and between stores comparison , Strategies for GMROF increase :: Trick of increasing the GMROF , is by obviously increasing the mix of pvt labels share sale , increasing the sell thrus better margin negotiation from suppliers and vendors Operational Measures Put your best people to sell more of the high GM category Effective Use of VM to drive sell thru's All this gets measured by a strong MIS back up , which makes the measurement of the same effective as the same gets delivered Fresh on managers desktop almost daily /weekly ,indian r...
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Immeduately then asked my PR friend to send out a greeting to all employees wishing Men's Day...
Such thoughts creates more attraction towards the brand and to be watched for...