Sales & MarketZing !

Modern trade has evolved as a key channel for all major brands , however its interesting to note that a lot off brand switches among consumers is getting triggered at this channel on per second basis here's why the consumer is on his or her own to take a decision at a modern trade store , to start with ,unlike the old traditional outlets where the shopkeeper wud dictate which brand to take or will not have a whole range to showcase ~ help the consumer in making the choice ,in an easy manner consumer , loyalty is very minimal these days across categories , except maybe in toothpaste or hot beverages category so if the customer likes what she or he sees and feels , the switch is done .~ Getting dressed is the key ~and be visible backed this with some combo offers and discounts the switch factor is matter off seconds ~ shud be part of your game plan Multiple choices spoils the consumers for sure , and sometimes does confuse the consumers and in that state the switch does happen ~ on

As mentioned in the earlier posts on the coming wave of online shopping in India , saw a new site on the block namely , http://www.zovi.com/ , the model is interesting that it aims at removing the inefficiencies / costs of the brick and mortar model , namely the high rental cost and other retail costs like salaries etc , so zovi is a online shirt and belt brand currently and is all set to take off to be India's Vancl , with its various payment modes and return policy , wud need to get its marketing mix right , assuming the cost lines for the their various key verticals like sourcing , logistics are right , they need to activate a mobile site also as a lot of browsing is still done thru the mobile handset With the coming Internet boom in India , due to both the cost of pc coming down , tablets becoming a necessity and mutiple modes of connectivity like BWA , 3 g and the classical wired broadband , e commerce sites have business to garner for sure , those who establish themselves fi

..its an ever interesting topic the dynamics of buying ! termed as B(u)ynamics a number of books have been written on this . Well fact remains that buying these days has no occasions like the good old times ,these days there are 365 days occasions , the festivals are just one reason for buying More and not the ONLY buying reason like in the past . So what makes us BUY or Buy more ! here is our take on B(u)ynamics ! others have it ! so i will have it too ::,classic one that would clearly elaborate this is the recent Ipod phenomenon or the good old walkman , you need to be the in thing ! u c buying is like eating out !:: it happens at the spur of the moment and is completely unplanned these days unless there is a an important occasion like a wedding , travel ,monthly shopping etc . Plastic money ! ::more Indian's are surely getting enrolled into credit or debit card lure , numbers in terms of cardholders are low , but are shooting up .As long as it was cash deals alone we were un

mens underwear index( MUI ):: is used to indicate the fact that when the economy is flat and stable so is the sale of underwear in a country ! when economy is tight so do men hold on to their underwear tightly ! critics say that this no correlation as men anyways don't change underwear in a hurry ! :) coca cola index :: consumption of coca cola has been used as an indicator of the wealth of a country , its seen that higher the wealth of a country , higher the consumption ! as the graph ( by the side ) indicates ...theres also a measure of PPP , ie purchasing price parity that a bottle of coke cost is used for , so costlier a bottle of coke the more developed the country , so is the theory atleast ! Big Mac index :: The burger methodology has limitations in its estimates of the PPP. In many countries, eating at international fast-food chain restaurants such as McDonald is relatively expensive in comparison to eating at a local restaurant, and the demand for Big Macs is not as lar

A lot of common people think that Retail brands make a killing in terms of profits ,however the truth is that retail is a very very thin margin business , lets c how ! A good brand typically has its set of retail stores which are its advertising medium , one might say , a store for a common man looks inviting , neatly laid , and sometimes gives good deals too , but lets try breaking the store into some numbers ! a typical P& L of a store starts with the Sales /turnover Minus the Cost of good sold ( basically the cost of producing the goods ) typically varies 28 to 30 % of sales for mid segment brands and lower for premium brands as the MRP itself would be higher . Sales - COGS ,would give the Gross margin of the store , which is around 70 % ( 100- 30 ) of the store from the Gross Margin minus the COR, ie the Cost of retail . The COR of retail includes the the rental as the major component , operating expenses of the store , like salaries , electricity , pilferage ,repairs and main

we decided to predict the way consumers would shop in the future in the next 10- 15 years , here is our prediction of shopping in the future the future consumer( the current youth and toddlers ) would be completely set of pampered lot , they wud expect everything at their door steps mobile and pc ( e comm) led market place , than only street led ie a majority currently , there would be some big brands getting created in this( mobile and pc ) space soon . shopping would be less frequent ,but done in bulk from large format stores , by a bigger mix of consumers the consumer would be the king , queen and the shopper ! the far flung hinterlands of the country also would have a shopping destination coming up or already up , near by . loyalty programs would run galore for everything , retail outlets would recognise you as soon as you walk in thru rfid or smart cards and guide you to your favourite sections traditional shops wud survive but a majority wud turn out to be delivery store

saw a couple of interesting sites on the eretail space , which have taken up the niche of catering to online servicing of new born needs , the thought behind this is that when you have a baby at home , commuting to places to get multiple brands and get best deals wud be an hassle for sure , this idea just fits in there . so go ahead check out these firms , fighting for the babies share on the net ! http://www.babyoye.com/ http://www.firstcry.com/ http://www.hushbabies.com/ http://www.babyproducts.co.in/ like mentioned in our earlier post the ecommerce market in india shud boom , thanks to huge increase in access( 3g, bwa , wired broadband, 2g ) , lack of time among consumers , more payment options etc , firms like the above are already drawing the lines around their niche markets in the ecommerce space , the early mover advantage would help , as usual this market in India is also multiple billion dollars !