Here come India's Vancl

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As mentioned in the earlier posts on the coming wave of online shopping in India , saw a new site on the block namely , http://www.zovi.com/ , the model is interesting that it aims at removing the inefficiencies / costs of the brick and mortar model , namely the high rental cost and other retail costs like salaries etc , so zovi is a online shirt and belt brand currently and is all set to take off to be India's Vancl , with its various payment modes and return policy , wud need to get its marketing mix right , assuming the cost lines for the their various key verticals like sourcing , logistics are right , they need to activate a mobile site also as a lot of browsing is still done thru the mobile handset







With the coming Internet boom in India , due to both the cost of pc coming down , tablets becoming a necessity and mutiple modes of connectivity like BWA , 3 g and the classical wired broadband , e commerce sites have business to garner for sure , those who establish themselves first would have the pie .






Incidentally Vancl is an online retailer http://www.en.vancl.com/ , in china which has done a whopping 3 billion turnover in just 3 to 4 years and holds 28 % share of online market in China already , known for its outstanding viral campaigns and also aimed at youth in a big way , so lets wait whether Zovi has in it to be India's answer to Vancl !

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