Brand switches per sec

Modern trade has evolved as a key channel for all major brands , however its interesting to note that a lot off brand switches among consumers is getting triggered at this channel on per second basis here's why

• the consumer is on his or her own to take a decision at a modern trade store , to start with ,unlike the old traditional outlets where the shopkeeper wud dictate which brand to take or will not have a whole range to showcase ~help the consumer in making the choice ,in an easy manner


• consumer , loyalty is very minimal these days across categories , except maybe in toothpaste or hot beverages category so if the customer likes what she or he sees and feels , the switch is done .~ Getting dressed is the key ~and be visible


• backed this with some combo offers and discounts the switch factor is matter off seconds ~ shud be part of your game plan


• Multiple choices spoils the consumers for sure , and sometimes does confuse the consumers and in that state the switch does happen ~ on ground activation mite help

Brands have a tough time maintaining shares in modern trade .there is a constant tussle on margins , space and visibility for this at the back end , the consumer switch angle being played at the front end is not helping for sure !