Sales & MarketZing !

Indian Retail Legendary Hall of Fame :: maybe the first one ! The known ones :: BS Nagesh ::He must be a Brand by himself , mite be time to put it under a brand valuation study ! A legend now! Kishore Biyani :: The marwari turned retail big shot , who seems to be eyeing the wallets of the consumer for increasing spends in his business , clearly a modern day Pickpocketer ! Govind Mirchandani :: The Sometime eccentric ,marketing plus retail veteran , seems to have fallen into the oblivion these days.Known for building some of India finest brands gopal rao :: The man behind Madura Garments steady and organised growth The Challengers :: the lessor knowns !! Shumone Chatterjee :: The One many army at Levis ( i) is a workaholic plus great eye for detail . plus amazing sharpness watch out for him in the market . Sailesh Chaturvedi :: The man behind Allan solly intially now spearheading Tommy in India and seems to be doing a great job at it ! If you have more names , pls add !

Retail jobs must sound very easy for the people ,not working in retail , but u ask anyone in the front end operations of retail organisation ,u will find their cup of woes ,which they have to go thru day in day out . Pain no #1 :: Standing can just drain you off , for those who havent experienced it and are used to chairs and computer browsing , try a 8 hours to 9 hours stand up and work stint you will realise the pain ! Pain No #2 :: The front end staff are looked at as bottom of the pyramid jobs , there is no way this perception is go away in a jiffy too Pain no #3 ::The salary levels are not the best , and they don't have much hope of a raise either considering the retail model is a low cost operation = success Pain no # 4 :: Half your friends keep leaving , u have to get used u to new faces almost every month , both at your level or your boss keeps changing !! add to this is the boredom factor of doing the samething everyday Pain no # 5 :: You work when the whole world is on

New to Indian retail industry or contemplating an entry , then here is what you should know to get over the jargon shock !!:: here goes , the A B C of retail :: Catchment ::The area /zone of the city from which the customers come into for shopping from a particular store , catchment analysis pre launch would ideally decide the product mix and formats of the stores , catchment analysis done after a time gap of launch would also give a correct picture of whats happenng and where to concentrate ur Mktg energies to get more walk ins ! Cash memo size :: CMS = total sales for the month /no of bills generated in the month UPT :: Units per transaction , would give you a fair idea on to how customers are buying more of your products , per person or less per visit , UPT = No of bills generated in a month / total bills generated in the month , the higher trending of UPT with a distinct increase in cashmemo size is a healthy indicator of business .as UPt can be taken up by increase low value sale

Lifestyle department stores plus other categories :: http://www.pantaloon.com/ http://www.shoppersstop.com/ http://www.lifestylestores.com/ http://www.globus.in/ http://www.cafecoffeeday.com/ http://www.mywestside.com/ http://www.bombaydyeing.com/ http://www.primusretail.com/ Indian retail Information & services ::links http://www.retailyatra.com/ http://www.indiaretailservices.com http://www.eindiaretail.blogspot.com/ http://www.rvgonline.com/ Malls Directory of India http://www.megamalls.in/ Indian/MNC Apparel Brands http://www.levis.com/ http://www.maduragarments.com/ http://www.arvindmills.com/ http://www.dinesh.com/ http://www.indigonation.com/ http://www.raymondindia.com/ http://www.colorplusonline.com/ http://www.parkavenue.co.in/ http://www.provogue.net/ http://www.arrowshirt.com/ http://www.indusclothing.com/ http://www.allansolly.com/ http://www.turtlelimited.com/ http://www.benetton.com/ http://www.giniandjony.com/ E Retail @India http://www.futurebazaar.com/ http://w

Today's news mentioned about the proposed entry of 7 - eleven chain into India , for those of who have experienced this model , would know that these small fomats stores of 200 - 300 sqft floor space , are the ones which will make the make MAX impact to our daily lifes , unlike the big format stores , with the biggest conveinance factor of reach under their belts ,these are here to stay , coming to think of it ,it is these store formats that are likely to hit the Kirana stores etc out of business .So it is a small vs small fight ,not a Big vs small fight ,as is getting debated all over the place ! The other reason why these formats would work , is that fact that the traffic on the Indian roads makes driving or reaching a happening hyper mkt /shopping centre a nightmarish experience , customers are looking at stores next doors , to avoid the cacophony ! This is the shrinking catchment phenomenon that i had mentioned earlier which is going to change the rules of the games .So con

Along with the normal 4 P's of marketing , retail has 5 more P's that play much more importance in success in retail play , The new 5 P's ( registered with eindiaretail ! ) thats been suggested should ideally get broken into specific areas for action /programs .The shift has already begun into the new 5 P's among evolved retailers as the old 4 P's are more less taken for granted these days , go thru any successful retail model , you will find these as the secret behind their sucess . Retail is all about People, people & people , be it customers or employees , on the employee front ::so much time is spent on this function either in recruiting or in training ! on the customer front retailers do try to differentiate by service delivery , loyalty etc , this is the most critical P I have included Parking as also an important P( not comparable to People ofcourse ) as it could have huge bearing on individual store performance So here is the final 9 P's l ist of

The upmarket retail sector seems set for a virtual explosion with the entry of a whole host of domestic players while foreign companies are waiting and watching eagerly on the sidelines. With India being one of the biggest emerging markets, it is no wonder that retail giants like Wal-Mart and Carrefour are eager to make an entry. India is estimated to have around 15 million retail outlets, making it the country with the highest retail outlet density in the world. It also tops AT Kearney's list of emerging markets for global retailers. Currently the value of the retail market is estimated at around $270 billion with a growth rate of 5.7 percent per annum according to the India Retail Report 2007. For the time being, however, domestic giants like Reliance, Pantaloon, ITC, RPG, Rahejas and the Bharti group have jumped into the fray. These big retail chains seem to be visible at virtually every street corner lately but the question is, what happens to the neighbourhood grocer? The fac