small vs small ::the battle is here !
Today's news mentioned about the proposed entry of 7 - eleven chain into India , for those of who have experienced this model , would know that these small fomats stores of 200 - 300 sqft floor space ,
are the ones which will make the make MAX impact to our daily lifes , unlike the big format stores , with the biggest conveinance factor of reach under their belts ,these are here to stay , coming to think of it ,it is these store formats that are likely to hit the Kirana stores etc out of business .So it is a small vs small fight ,not a Big vs small fight ,as is getting debated all over the place !
The other reason why these formats would work , is that fact that the traffic on the Indian roads makes driving or reaching a happening hyper mkt /shopping centre a nightmarish experience , customers are looking at stores next doors , to avoid the cacophony ! This is the shrinking catchment phenomenon that i had mentioned earlier which is going to change the rules of the games .So conveinance factor of Reach is a biggie , in India considering that we are just waking up to realities of Indian infrastructure ! The small format conveinance store with its proximity/reach angle could wipe out the kirana stores, time or this blog will tell !
are the ones which will make the make MAX impact to our daily lifes , unlike the big format stores , with the biggest conveinance factor of reach under their belts ,these are here to stay , coming to think of it ,it is these store formats that are likely to hit the Kirana stores etc out of business .So it is a small vs small fight ,not a Big vs small fight ,as is getting debated all over the place !
The other reason why these formats would work , is that fact that the traffic on the Indian roads makes driving or reaching a happening hyper mkt /shopping centre a nightmarish experience , customers are looking at stores next doors , to avoid the cacophony ! This is the shrinking catchment phenomenon that i had mentioned earlier which is going to change the rules of the games .So conveinance factor of Reach is a biggie , in India considering that we are just waking up to realities of Indian infrastructure ! The small format conveinance store with its proximity/reach angle could wipe out the kirana stores, time or this blog will tell !
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India is truly progressing!!