Sales & MarketZing !

Good Marketing , is not about just acting on insights as to why are consumers buying your service/product , but also knowing when are they consuming your product /service , or most likely to consume , add to this what are they likely to use/using  your product/service . Example # 1 Lets elaborate this with a simple example , a number of consumers are currently buying  a telecom sim/connection  , for internet usage --( WHY )  --- they consume loads off  internet , anytime now --( WHEN )--- they use internet  mostly for social media interactions --( WHAT ) Example # 2 Smart TVs where introduced in this decade and if we apply 3 W's here( as to why smart TV came up)... This is how it will look... Why - people Want to have a big screen experience especially for movies TV's and other special shows which were ideally available only on mobile phones connected through internet .. When - they would like to use at home especially during leisure hours .....

If one has  a passion for writing  then  having a great instrument for writing helps , of course some use the pen to flaunt their arrival  , after trying a number off brands , off late discovered an amazing pen , the WATERMAN  , must say quite a late discovery , considering that its been in the market for ages !! Here is a quick review off WATERMAN as a pure consumer and pen lover ! Its a class off its own , holds its ground ahead off its much discounted counterparts !  Pure joy in the fountain pen segment , after all its the brand which invented fountain pens !   try the Waterman Expert , its DIVINE ! Between a Careen , Expert , Perspective , Hemisphere , models , u will find your joy either in Fountain , Ballpen , or Roller  pens , some off these   models have acquired cult status with pen lovers!( check out the Waterman Perspective - cult pen ) Waterman is  a great writing instrument , not seen in many hands y...

For many many many years , its said from 3200 BC !! , writing has been around and continues to keep us connected in various forms ,  be its start off  with symbols to its current form off  phonetic based system , its stood its test off time  and should continue its strong run , with  the digital storm currently underway . After all to type , digitally , u need to know how to write and read first , yes this can be done digitally too , however its best done in its traditional form of putting pen on paper . Here is why traditional writing will be eternal :: -- it improves retentivity , try writing to remember , it works -- its claimed to improve more deeper learning , as its sets us to think while writing --handwriting is as good a skill as , music ,speaking , ...worth having this skill ,right ! --writing in traditional form is claimed to  exercise the brain more than typing --writing in its free form is the best way to express ones creativity ,...

we are living in a world where every thing seems to be changing around us , however the past is strong in our mind , that we chose to acknowledge these changes once in a while only !! look at the buying process , everything is topsy turvy there are no set rules for the same , no waiting for occasions , no driving through traffic , no need to travel abroad to buy selected products . the digital  world  is now making  consumers bite into categories , which were never bought  in the manner , that its being bought now , that's Impulsive   , so its an  anytime , anywhere ,any reason buying world now ! so like the chocolates off yesteryears , the new age chocolates are dresses /handsets/shoes  etc  , won't be surprised , if it becomes an Audi /benz in 10 years , or is it already that way ?? !!!

2017 , before it ends , has been one eventful year , quite a journey by itself , here goes a gist of the journey ! From established to the New : the year began with an assignment in a New  setup , this after a decent run with a very good Indian setup , left all established threads and had moved on , smaller setup  , where work had to be largely done by everyone , and not a selected few :) ! , worked at fixing the positioning dilemma  , business started trickling in , fixed some tech aspects , made VC pitches myself  , enjoyed the stint as along with the team we got things moving !   ... From something to Nothing :: .... then sudden closure of another assignment happened which was under discussion for almost 6 months , and thus was headed to a new assignment outside the country , so left the new setup and was headed to foreign shores , almost had packed up and was ready to fly , suddenly a  very unprofessional mail came saying no role due to " restruc...

As we walk into another new year 2018 ( time does fly in a bullet train ) , here is a quick take on what could life look on our planet after 100 years  Earth will be buzzing with population of around 12 billion  from around 7 billion currently , making every resource scarce and fought for or over valued  Robots vs Humans -  men will do the "thinking" job mostly  , and the robots or AI will take over the "Doing" part. New Diseases due to increased life span beyond 100 years , will have its own set off challenges , current diseases cure would have been found . Life Humans will be close/discovered  paths to Immortality or cloning in a big way of human parts and other living beings .One could be immortal by cloning ! Water - recycling from the Sea will be a norm , reverse osmosis will be cheap. Water will be scarce ! Space colonisation - men will be in the midst of  colonisation of  other planets with proper living technologies...

Here is  a snapshot of some very interesting origins of what has now become  Traditions  and their Marketing connections  . Rudholph the Reindeer -Invented to drive Sales in Montgomery Ward Stores , Idea was to give a kids book free with  Sales in the stores , it turned out to be a big hit ! Black Friday - Started by retailers to generate interest in a big way , the "black"day was also an attempt to move on from the connection with discounting or losses with "Red " Sending Kit Kat to Japanese students , started due to similarity of KitKat and Japanese term Kitto Katusu , which means "you will surely win", and the Japanese used this connection to wish students using Kit Kat as good wishes The Red Santa , while it does give you a mythical feeling , it came up via Coca Cola in a big way , to sell their bottles of course..And add to it Secret Santa ,games too now . Singles Day - started by Chinese Singles Student , is a harmless way to go fi...