3 W's of Marketing

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Good Marketing , is not about just acting on insights as to why are consumers buying your service/product , but also knowing when are they consuming your product /service , or most likely to consume , add to this what are they likely to use/using  your product/service .

Example # 1 Lets elaborate this with a simple example , a number of consumers are currently buying  a telecom sim/connection  , for internet usage --(WHY)  --- they consume loads off  internet , anytime now --(WHEN )--- they use internet  mostly for social media interactions --(WHAT )



Example # 2 Smart TVs where introduced in this decade and if we apply 3 W's here( as to why smart TV came up)... This is how it will look... Why - people Want to have a big screen experience especially for movies TV's and other special shows which were ideally available only on mobile phones connected through internet ..When - they would like to use at home especially during leisure hours ... What - they primarily use to watch Netflix or Amazon video , and catch up plus on the various series plus   beat the social media led peer pressure to be tuned in :) !!


---its thus  important that one understands  the 3 W's fully  to get your product marketing and  product  & market activation plans  perfected for winning in the market .

your thoughts , pls

(PS -thanks Praveen for the Smart TV contribution ) 

Comments

Anonymous said…
Boss,Just to add on to your why's today customers are also looking at plan proposition along with serious service providers who can maintain good quality relationships with clients with affordable prices with better service, today the need of the hour is not sim ,but highspeed internet with undisturbed streaming as different people work in different shifts and time consuming lot of data for their entertainment slowly every house hold will have internet with giga speed and unlimited data
September 10, 2019 at 2:38 PM
Anonymous said…
Nice post sir. I agree about the information you had shared above. But people use wifi at home nowadays for the internet which provides better connections then sim.
February 13, 2020 at 3:50 PM
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