Sales & MarketZing !

we are living in a world where every thing seems to be changing around us , however the past is strong in our mind , that we chose to acknowledge these changes once in a while only !! look at the buying process , everything is topsy turvy there are no set rules for the same , no waiting for occasions , no driving through traffic , no need to travel abroad to buy selected products . the digital  world  is now making  consumers bite into categories , which were never bought  in the manner , that its being bought now , that's Impulsive   , so its an  anytime , anywhere ,any reason buying world now ! so like the chocolates off yesteryears , the new age chocolates are dresses /handsets/shoes  etc  , won't be surprised , if it becomes an Audi /benz in 10 years , or is it already that way ?? !!!

2017 , before it ends , has been one eventful year , quite a journey by itself , here goes a gist of the journey ! From established to the New : the year began with an assignment in a New  setup , this after a decent run with a very good Indian setup , left all established threads and had moved on , smaller setup  , where work had to be largely done by everyone , and not a selected few :) ! , worked at fixing the positioning dilemma  , business started trickling in , fixed some tech aspects , made VC pitches myself  , enjoyed the stint as along with the team we got things moving !   ... From something to Nothing :: .... then sudden closure of another assignment happened which was under discussion for almost 6 months , and thus was headed to a new assignment outside the country , so left the new setup and was headed to foreign shores , almost had packed up and was ready to fly , suddenly a  very unprofessional mail came saying no role due to " restruc...

As we walk into another new year 2018 ( time does fly in a bullet train ) , here is a quick take on what could life look on our planet after 100 years  Earth will be buzzing with population of around 12 billion  from around 7 billion currently , making every resource scarce and fought for or over valued  Robots vs Humans -  men will do the "thinking" job mostly  , and the robots or AI will take over the "Doing" part. New Diseases due to increased life span beyond 100 years , will have its own set off challenges , current diseases cure would have been found . Life Humans will be close/discovered  paths to Immortality or cloning in a big way of human parts and other living beings .One could be immortal by cloning ! Water - recycling from the Sea will be a norm , reverse osmosis will be cheap. Water will be scarce ! Space colonisation - men will be in the midst of  colonisation of  other planets with proper living technologies...

Here is  a snapshot of some very interesting origins of what has now become  Traditions  and their Marketing connections  . Rudholph the Reindeer -Invented to drive Sales in Montgomery Ward Stores , Idea was to give a kids book free with  Sales in the stores , it turned out to be a big hit ! Black Friday - Started by retailers to generate interest in a big way , the "black"day was also an attempt to move on from the connection with discounting or losses with "Red " Sending Kit Kat to Japanese students , started due to similarity of KitKat and Japanese term Kitto Katusu , which means "you will surely win", and the Japanese used this connection to wish students using Kit Kat as good wishes The Red Santa , while it does give you a mythical feeling , it came up via Coca Cola in a big way , to sell their bottles of course..And add to it Secret Santa ,games too now . Singles Day - started by Chinese Singles Student , is a harmless way to go fi...

While we see old/legacy  brands getting their strategy right on the Social media or getting better in new age platforms , or some  trying to reinvent  , there are categories where the rug is being pulled out of the big brands feet , some slowly ,some fast ! So why is this happening  The New millennials need to see/try  fresh brands and not what their great grandfathers or grandfathers/fathers   have used , the world is full of  new millennials , their needs are different and they are becoming the "core consumers "for many categories ! The old brands took their traditional approach of marketing , distribution , and were good/very good  at it , however being good also sometimes puts you into a blind spot , many havent seen this need coming till the new  brands started making it big Its become a lot more easier to create visibility among millions  of prospective consumers , you dont have to be at the mercy on the HIGH COST , ...

its often said that what goes around - comes around , a little while back  it was a mad rush of offline brands trying to get into the online bandwagon , now it seems online brands want to get offline , here's our reading of  the Why ?  online space has  tried its best  bringing experience of buying using technology , however look , feel , touch are all still a gap  Growth cant come only from discounting and burning internet advertising spends , growth  can also come from classical distribution expansion  . Online has got stuck with discounting   with a number of consumer, its become a bargain world . do the Omni Channel act ,  offline PLUS online , why give away space to offline competition  for some startups , a differentiation move to keep  investors happy and still interested 😉 the offline space is  still the Giant Market Cake , so why not eat a piece of this everyone is doing it , why be left behind !...

Its no surprise that a couple of old trends seem to be coming or already in fashion in a big way .It goes on to prove times might change human needs for some product / trends will not change ...here we go with some trends that have come back with a bang , or atleast trying to come back with a bang  Cycling , is  "now the poor mans golf "  and  is back with a bang ,  be it in commute , exercising , trekking , and for showing off too :) cycles in all forms shapes and prices are getting sold in large numbers and for all ages ..with increase fad towards greener world this market should get bigger . check out some great online cycling websites www.trackandtrail.in  , www.bsa.in  , www.hercules.in Tailoring ,getting one clothes stitched as per your body was an old process which went out of our world seems to be coming back with some interest levels ,maybe not as big as cycling ,its anyways back after the hibernation . Brands are getting on to it , c...