Sales & MarketZing !

 Came across an excellent App which facilitates Pet Parents and farmers reach out to Vet  instantly  thru a click of a call at affordable rates  . It’s a Wow service available in India currently , can easily be scaled for  the world , if they crack the language barrier . Imagine Indian Vets advising African farmers,  sitting out of India , might be possible soon . Or Indian vets advising pet parents around the world  , all might be possible with Dr Pashu , soon , subject to any medical laws maybe .  It seems they plan to develop their platform for pet/ animal  supplements market place also  soon . Their website is www.drpashu.com   Their App link is below :: https://play.google.com/store/apps/details?id=com.drpashu.app Do recommend to friends and family , if of interest, please   Lets hope for the best ! For India’s Sake —Cheers!

In the New digital world , online markets will display the following characteristics  ,  — the whole world is your market , of course ,the unit economics has to work for u  — there is nothing like core competency in this world , if u have built a strong platform then u can  use the same to get into multiple categories , so disruption is a little easier across categories . —come what may , offline  channels will never get fully wiped out  — like the off line world , making money is finally important in business  , online world cant be just burning money :)  — brand launches needn’t  have huge marketing budgets always —, influencers , social media , and world of mouth can make or break brands , if you r slightly lucky that is . —every serious business professional needs to understand the digital worlds and its jargons /kpi’s  , the way offline ways of business  are understood  — Many brands will attempt to break /disrupt categori...

 Are you in the Startup/SME business  , then have you tried   grocurv.com   its an amazing platform for these businesses to find help in growth marketing or strategy  or virtually anything that can power growth for businesses ,  by just a click of the button .  They act as the discovery platform for all the agencies or partners that you might be looking for , so be it digital marketing , branding , packaging or strategy , they will connect  in a jiffy  . They have helped thousands of firms already and are growing rapidly within India , and many of their customer are repeat clients , an indicator of the platform efficacy . GroCurv  can really change your business growth trajectory , Try them ,pls and do spread the word too . Thx   www.GroCurv.com

 We Indians need to introspect after all the late nights , weekend work , and the hardworking labels , what have we given to the world that we are proud off and unique , recently ( other than maybe coding, to some extent ) , do we earn respect from other countries ( debatable ) ,Are we not in our rat race forever , which we start early in life ( we are just too many people ! )   Unless we change our old habits and be productive in everything we do , learn to appreciate life and work and its balance ( like the west and some south East Asian countries do ) ,bury our ego , and start chasing agendas which are unique and never done before by the world , and yes control population too , we will always be a country with a rich very old past , however a poor present and future !  Thoughts and counter thoughts welcome , on a new India , Work-ways and agendas ! .#ponder #change #work #learnings #people #success #india #newIndia

Brilliant !  ( hold back the tears ! :) )

With time ,one will realise that every meeting or discussion is not meant for pushing your thoughts ,or come out with a winning feeling ! ..... ...most of the time giving way and agreeing to logic and deciding in the best interest of business and team is more important ! YOUR THOUGHTS ARE WELCOME 

GREAT IDEA :)   

 Can Nano be relaunched as an Urban Car , with much improved safety , and great in built technology features from tcs / tata elxi , maybe in electric version ! ?  It can be made India' s Herbie ! Thoughts and counter thoughts welcome

The time spent on listening & finding useful actionables  of a PPT /  ( divide by )  time spent on making and correction ,rehearse  the PPT   = 20 %  approx mostly !  why waste the balance  80 % time , shift to excel sheets or  on word  dockets , or have  a working  discussion  with data  or with relevant teams !!   Time to Move on !! Get over the PPT addiction , it isn’t worth it  — do let me have your views or feedback ! Thx   #introspect #learnings #ponder #ppt #timefreedom #productivity

 The IPL is the India version of the Super Bowl , here is a selection of what are the TVC’s that are buzzing and creating conversation in the latest IPL  Do watch  , Rate and Comment In the comment section   , thanks , Cheers  More later !!

 Some work  rules which might border on being a "myth" ! , and time for some introspection | rethink  :: Age Barrier for a job   ( old doesnt mean incapable of adding value to a role  , and young  doesnt mean success in a ro Same  industry exposure needed for a role  ( opportunity loss of  a fresh pair of eyes and mind opportunity  ,unless its a technical role )  Tier 1 Mba needed ( no gurantee for success , tier 2/3 can outshine too)  All presentation has to b in ppt form ( can be handled in xcel sheets with equal impact) All set rules have to be followed ( rules have to b flexible and as per current times )  sitting late at work , means hard work ! high flying Degrees are   important  ( yes for the first few jobs , for the rest your attitude / skills  and performance will matter )  please add any any "rules" which needs to be challenged or need a rethink !.  #Cheers to some new ways of  thin...

Which ever way  it is read and understood , its clear after some long personal experiences that , what matters  — most to succeed at work   , are  the following ::  Ability to be positive and have  strong attitude against all odds  abilities to  perform  ability to take multiple failures and make a STRONG come back   ability to take on Change of functions and locations                     ability to learn a new trade or business fast  Ability to stay neutral and away from office politics  Ability to the do the "right things" against all odds again, as per rules ! Ability to stay relevant with new workways understanding  Ability to execute and think  Ability to have some luck and divine  help :) Rest is all  “MAYA “bility  :) , including your degrees  ( useful only for the initial few jobs ) , thoughts welcome !!   #learnings #jobs #change #bus...

                                                          There is no perfect job , no perfect culture , no perfect boss , no perfect company , no perfect pay , ...because there is no perfect U in the first place , upto U to make the best of the opportunity or not :)

 Strategy defined Simply :)                                                                                                                     When a consumer market is new, distribution wins. As  consumer become educated, product wins. When products reach parity,brand wins!-Jeremy Liew                  ( not an original post  , Jeremy Liew  has narrated this brilliantly  , just sharing )  #lessons #marketing #learnings #ponder

 In the current tough times the period of “Stating Problems and living with Problems” is over , we have moved to “Finding Solutions” period , solutions which could be faaaaaaaar away from our comfort zone , however these could be the only way to get out of the current situation .   It could be changing your lifestyle , reducing spends , adding new skills , moving out of comfort of ones home and working with safety far away , starting up something new if possible , consulting ,Networking for help , teaching online , content creation ,learning new languages , share market trading with precautions , taking a low skill job to get restarted , blogging ,hobbiesCommerce.   Lets not Live with Problems , No one will come to rescue us ,but OURSELVES !!!!   #reality #thoughts #marketing #ponder #solutiondriven #FindSolutions #SelfHelp #Networking #Covid #lessons #comfortzones #covidlessons

                                                                                                       AC , after carona era has seen a great increase in the rush for digital platforms for buying ( ecommerce) , similarly digital marketing agencies have also seen a mad rush in terms of business , however the number of digital mktg shops that have mushroomed are many , so not sure whether  all are very busy or the big and medium guys only have got the big share of the pie  ! Digital marketing unfortunately tends to work on herd mentality , not sure how it  will help in getting business up with so much of rush . Everyone knows the most active keywords , and  everyone bids for the top ones only , as its safe . Every...

Probable winning moves against business slowdown -- Move 1) "renewed" execution rigor with urgency  Move 2) "revisit"  your distribution and fix with speed the gaps or opportunity  Move  3) "concentrated" advertising ,not wasteful one  Move 4) team "recognition" for their innovative efforts and fighting spirit ! Most businesses come out better/ efficient after the turbulence , so stay positive and be at it !

Good Marketing , is not about just acting on insights as to why are consumers buying your service/product , but also knowing when are they consuming your product /service , or most likely to consume , add to this what are they likely to use/using  your product/service . Example # 1 Lets elaborate this with a simple example , a number of consumers are currently buying  a telecom sim/connection  , for internet usage --( WHY )  --- they consume loads off  internet , anytime now --( WHEN )--- they use internet  mostly for social media interactions --( WHAT ) Example # 2 Smart TVs where introduced in this decade and if we apply 3 W's here( as to why smart TV came up)... This is how it will look... Why - people Want to have a big screen experience especially for movies TV's and other special shows which were ideally available only on mobile phones connected through internet .. When - they would like to use at home especially during leisure hours .....

If one has  a passion for writing  then  having a great instrument for writing helps , of course some use the pen to flaunt their arrival  , after trying a number off brands , off late discovered an amazing pen , the WATERMAN  , must say quite a late discovery , considering that its been in the market for ages !! Here is a quick review off WATERMAN as a pure consumer and pen lover ! Its a class off its own , holds its ground ahead off its much discounted counterparts !  Pure joy in the fountain pen segment , after all its the brand which invented fountain pens !   try the Waterman Expert , its DIVINE ! Between a Careen , Expert , Perspective , Hemisphere , models , u will find your joy either in Fountain , Ballpen , or Roller  pens , some off these   models have acquired cult status with pen lovers!( check out the Waterman Perspective - cult pen ) Waterman is  a great writing instrument , not seen in many hands y...

For many many many years , its said from 3200 BC !! , writing has been around and continues to keep us connected in various forms ,  be its start off  with symbols to its current form off  phonetic based system , its stood its test off time  and should continue its strong run , with  the digital storm currently underway . After all to type , digitally , u need to know how to write and read first , yes this can be done digitally too , however its best done in its traditional form of putting pen on paper . Here is why traditional writing will be eternal :: -- it improves retentivity , try writing to remember , it works -- its claimed to improve more deeper learning , as its sets us to think while writing --handwriting is as good a skill as , music ,speaking , ...worth having this skill ,right ! --writing in traditional form is claimed to  exercise the brain more than typing --writing in its free form is the best way to express ones creativity ,...