Sales & MarketZing !

Modern trade has evolved as a key channel for all major brands , however its interesting to note that a lot off brand switches among consumers is getting triggered at this channel on per second basis here's why the consumer is on his or her own to take a decision at a modern trade store , to start with ,unlike the old traditional outlets where the shopkeeper wud dictate which brand to take or will not have a whole range to showcase ~ help the consumer in making the choice ,in an easy manner consumer , loyalty is very minimal these days across categories , except maybe in toothpaste or hot beverages category so if the customer likes what she or he sees and feels , the switch is done .~ Getting dressed is the key ~and be visible backed this with some combo offers and discounts the switch factor is matter off seconds ~ shud be part of your game plan Multiple choices spoils the consumers for sure , and sometimes does confuse the consumers and in that state the switch does happen ~ on...

As mentioned in the earlier posts on the coming wave of online shopping in India , saw a new site on the block namely , http://www.zovi.com/ , the model is interesting that it aims at removing the inefficiencies / costs of the brick and mortar model , namely the high rental cost and other retail costs like salaries etc , so zovi is a online shirt and belt brand currently and is all set to take off to be India's Vancl , with its various payment modes and return policy , wud need to get its marketing mix right , assuming the cost lines for the their various key verticals like sourcing , logistics are right , they need to activate a mobile site also as a lot of browsing is still done thru the mobile handset With the coming Internet boom in India , due to both the cost of pc coming down , tablets becoming a necessity and mutiple modes of connectivity like BWA , 3 g and the classical wired broadband , e commerce sites have business to garner for sure , those who establish themselves fi...

..its an ever interesting topic the dynamics of buying ! termed as B(u)ynamics a number of books have been written on this . Well fact remains that buying these days has no occasions like the good old times ,these days there are 365 days occasions , the festivals are just one reason for buying More and not the ONLY buying reason like in the past . So what makes us BUY or Buy more ! here is our take on B(u)ynamics ! others have it ! so i will have it too ::,classic one that would clearly elaborate this is the recent Ipod phenomenon or the good old walkman , you need to be the in thing ! u c buying is like eating out !:: it happens at the spur of the moment and is completely unplanned these days unless there is a an important occasion like a wedding , travel ,monthly shopping etc . Plastic money ! ::more Indian's are surely getting enrolled into credit or debit card lure , numbers in terms of cardholders are low , but are shooting up .As long as it was cash deals alone we were un...