Sales & MarketZing !

as a consumer walks in to any large sized store , the 1st step is normally backed with some confusion ,as the consumers seeks direction , thus each good store starts with the store directory ,however this is one small step which eases the consumers . After reaching the destination the consumer is further confused about where to find the merchandise or the item that's one is looking for he /she is inundated with items on the shelves , the biggest indicator for help at this moment is the Staff ,that's the issue as ones experience of even finding a staff to help is tough . One thought that can help is maybe some self help touch kiosks that helps consumers to find location , based on "you are here " location indicator ,a lot of shopping decision are made or broken based on the clutter level of your store , and the ease with which one finds ones stuff ,try it , make life easier , and let the consumer find what is needed fast and help them check out faster , by reinven...

Well getting your shoppers to GA GA is not very tough to think about but as usual its the execution that is the tough part , but its importance in the current recession times is high , customers itself are becoming scarce ! yes on a relative basis when compared to good old times , say 1 year back ! So here we go with our basic version of what we think can make a difference and generate the GA GA experience , as unlike other sunrise industries retail is a FACE 2 FACE business ( F2F ) , customer interactions is the key . Staff Engagement: being polite, genuinely caring and interested in helping, acknowledging and listening to the customer ( easy to say tough to deliver ! ) Going beyond the normal call of duty : patiently explaining and advising, checking stock, helping to find products, having product knowledge and providing unexpected product quality , it works , we have seen customers coming to stores asking for front end staff by names . Experience: exciting store design and atmos...

latest and best on Indian retail , look no further : India can have over 300 new hypermalls by 2011: Neighbourhood stores go off the beaten track Gitanjali Gems acquires 70% stake in MobileNXT Indian People Purchasing Power Myth India Assumes Top Spot as Target for Retailers India: Reliance retail looking to acquire Henkel brands India offers greatest retail opportunities study shows Delivering better value ( Not an original post , complied from the web )

Mobile telecom penetration is rapidly growing and its not surprising that the mobile handset market is booming too , however both in the service provider and the handset space the competition intensity is just enormous . Nokia was a distinct leader in India in the handset space and must be still the same ,however there wud be a share dent in the share figures thanks to the Korean assault ( samsung ,lg ) and the business phone domination by ( blackberry ) plus the i phone disruptive thinking on the I phone , though this didn't go down well with the consumers ! The brand must be now contemplating a reinvention as the cut throat trade must be demanding its always bigger share of margins in already at razor thin levels market . So here comes a flood of Nokia own stores under the name of Nokia Ovi , which are supposed to sell services and also higher end models like their vertu brand .Its said ,that they have tried to copy the Apple route on go to market which has been su...