Nokia Ovi

Mobile telecom penetration is rapidly growing and its not surprising that the mobile handset market is booming too , however both in the service provider and the handset space the competition intensity is just enormous .

Nokia was a distinct leader in India in the handset space and must be still the same ,however there wud be a share dent in the share figures thanks to the Korean assault ( samsung ,lg ) and the business phone domination by ( blackberry ) plus the i phone disruptive thinking on the I phone , though this didn't go down well with the consumers !

The brand must be now contemplating a reinvention as the cut throat trade must be demanding its always bigger share of margins in already at razor thin levels market . So here comes a flood of Nokia own stores under the name of Nokia Ovi , which are supposed to sell services and also higher end models like their vertu brand .Its said ,that they have tried to copy the Apple route on go to market which has been successful .

It remains to be seen how this channel is going to be more profitable for the brand as one gets a feeling that this wud be used just for experience but the real buying wud again happen in the open market.Plus also keen to see the walk in drive campaigns for these stores .

This move mite work if the mass brands go thru the open trade and the class brands go thru these outlets in a controlled manner but control in telecom is a difficult word .

Knowing the brand , the stores must be world class for sure cant wait to see one !