Sales & MarketZing !

Here is  a snapshot of some very interesting origins of what has now become  Traditions  and their Marketing connections  . Rudholph the Reindeer -Invented to drive Sales in Montgomery Ward Stores , Idea was to give a kids book free with  Sales in the stores , it turned out to be a big hit ! Black Friday - Started by retailers to generate interest in a big way , the "black"day was also an attempt to move on from the connection with discounting or losses with "Red " Sending Kit Kat to Japanese students , started due to similarity of KitKat and Japanese term Kitto Katusu , which means "you will surely win", and the Japanese used this connection to wish students using Kit Kat as good wishes The Red Santa , while it does give you a mythical feeling , it came up via Coca Cola in a big way , to sell their bottles of course..And add to it Secret Santa ,games too now . Singles Day - started by Chinese Singles Student , is a harmless way to go fi

While we see old/legacy  brands getting their strategy right on the Social media or getting better in new age platforms , or some  trying to reinvent  , there are categories where the rug is being pulled out of the big brands feet , some slowly ,some fast ! So why is this happening  The New millennials need to see/try  fresh brands and not what their great grandfathers or grandfathers/fathers   have used , the world is full of  new millennials , their needs are different and they are becoming the "core consumers "for many categories ! The old brands took their traditional approach of marketing , distribution , and were good/very good  at it , however being good also sometimes puts you into a blind spot , many havent seen this need coming till the new  brands started making it big Its become a lot more easier to create visibility among millions  of prospective consumers , you dont have to be at the mercy on the HIGH COST , TV and Press mediums , if your product /ide

its often said that what goes around - comes around , a little while back  it was a mad rush of offline brands trying to get into the online bandwagon , now it seems online brands want to get offline , here's our reading of  the Why ?  online space has  tried its best  bringing experience of buying using technology , however look , feel , touch are all still a gap  Growth cant come only from discounting and burning internet advertising spends , growth  can also come from classical distribution expansion  . Online has got stuck with discounting   with a number of consumer, its become a bargain world . do the Omni Channel act ,  offline PLUS online , why give away space to offline competition  for some startups , a differentiation move to keep  investors happy and still interested 😉 the offline space is  still the Giant Market Cake , so why not eat a piece of this everyone is doing it , why be left behind !  Technology advancement is still evolving , Smartphone and t

Its no surprise that a couple of old trends seem to be coming or already in fashion in a big way .It goes on to prove times might change human needs for some product / trends will not change ...here we go with some trends that have come back with a bang , or atleast trying to come back with a bang  Cycling , is  "now the poor mans golf "  and  is back with a bang ,  be it in commute , exercising , trekking , and for showing off too :) cycles in all forms shapes and prices are getting sold in large numbers and for all ages ..with increase fad towards greener world this market should get bigger . check out some great online cycling websites www.trackandtrail.in  , www.bsa.in  , www.hercules.in Tailoring ,getting one clothes stitched as per your body was an old process which went out of our world seems to be coming back with some interest levels ,maybe not as big as cycling ,its anyways back after the hibernation . Brands are getting on to it , check  this out  Levis ta

Some awesome TV commercials collection  , hope you guys enjoy them !

.....as mentioned in an earlier post , the world around us is changing and changing fast , without us realising the intelligent softwares are taking over what our most important hardware , the brain used to do , that's to think !  like other domains , Marketing is getting or likely to get disrupted too , some off the disruption is already underway and surely some of us have interacted with Chatbots as an example to start with . here is a quick update on some interesting stuff happening around AI and Marketing , some case studies , to showcase the endless possibilities/ disruptions  ahead  How Albert Drove a Harley :: aDgorithms has AI that want to take over entire advertising campaigns , Albert is the AI that interacts with marketeer and asks for info on campaign , desired outcome , TG , geography etc , and Albert takes over the rest , Harley Davidson has done a pilot with Albert in New York with some stunning results , which are a HBR case study now , please read  - htt

...its an ever interesting topic the dynamics of buying ! termed as B(u)ynamics  Well fact remains that buying these days has no occasions like the good old times ,these days there are 365 days occasions , the festivals/holiday seasons etc  are just one reason for buying More and not the ONLY buying reason like in the past .  So what makes us Buy or Buy MORE ! here is our take on B(u)ynamics ! others have it ! so will have I  ::,classic one that would clearly elaborate this is the recent Iphone/ipad  phenomenon or the good old walkman , you need to be the in thing !  Social Shopping  ! thanks to the influence via social media , need creation has  suddenly become more easier , consumers are more educated and thus as an example the buying of Yoga Mats and Organic Oranges !   buying is like eating out  !:: it happens at the spur of the moment and is completely unplanned these days unless there is a an important occasion like a wedding , travel ,monthly shopping etc . Plastic