Sales & MarketZing !

                                                                                                       AC , after carona era has seen a great increase in the rush for digital platforms for buying ( ecommerce) , similarly digital marketing agencies have also seen a mad rush in terms of business , however the number of digital mktg shops that have mushroomed are many , so not sure whether  all are very busy or the big and medium guys only have got the big share of the pie  ! Digital marketing unfortunately tends to work on herd mentality , not sure how it  will help in getting business up with so much of rush . Everyone knows the most active keywords , and  everyone bids for the top ones only , as its safe . Every...

Probable winning moves against business slowdown -- Move 1) "renewed" execution rigor with urgency  Move 2) "revisit"  your distribution and fix with speed the gaps or opportunity  Move  3) "concentrated" advertising ,not wasteful one  Move 4) team "recognition" for their innovative efforts and fighting spirit ! Most businesses come out better/ efficient after the turbulence , so stay positive and be at it !

Good Marketing , is not about just acting on insights as to why are consumers buying your service/product , but also knowing when are they consuming your product /service , or most likely to consume , add to this what are they likely to use/using  your product/service . Example # 1 Lets elaborate this with a simple example , a number of consumers are currently buying  a telecom sim/connection  , for internet usage --( WHY )  --- they consume loads off  internet , anytime now --( WHEN )--- they use internet  mostly for social media interactions --( WHAT ) Example # 2 Smart TVs where introduced in this decade and if we apply 3 W's here( as to why smart TV came up)... This is how it will look... Why - people Want to have a big screen experience especially for movies TV's and other special shows which were ideally available only on mobile phones connected through internet .. When - they would like to use at home especially during leisure hours .....

If one has  a passion for writing  then  having a great instrument for writing helps , of course some use the pen to flaunt their arrival  , after trying a number off brands , off late discovered an amazing pen , the WATERMAN  , must say quite a late discovery , considering that its been in the market for ages !! Here is a quick review off WATERMAN as a pure consumer and pen lover ! Its a class off its own , holds its ground ahead off its much discounted counterparts !  Pure joy in the fountain pen segment , after all its the brand which invented fountain pens !   try the Waterman Expert , its DIVINE ! Between a Careen , Expert , Perspective , Hemisphere , models , u will find your joy either in Fountain , Ballpen , or Roller  pens , some off these   models have acquired cult status with pen lovers!( check out the Waterman Perspective - cult pen ) Waterman is  a great writing instrument , not seen in many hands y...

For many many many years , its said from 3200 BC !! , writing has been around and continues to keep us connected in various forms ,  be its start off  with symbols to its current form off  phonetic based system , its stood its test off time  and should continue its strong run , with  the digital storm currently underway . After all to type , digitally , u need to know how to write and read first , yes this can be done digitally too , however its best done in its traditional form of putting pen on paper . Here is why traditional writing will be eternal :: -- it improves retentivity , try writing to remember , it works -- its claimed to improve more deeper learning , as its sets us to think while writing --handwriting is as good a skill as , music ,speaking , ...worth having this skill ,right ! --writing in traditional form is claimed to  exercise the brain more than typing --writing in its free form is the best way to express ones creativity ,...

we are living in a world where every thing seems to be changing around us , however the past is strong in our mind , that we chose to acknowledge these changes once in a while only !! look at the buying process , everything is topsy turvy there are no set rules for the same , no waiting for occasions , no driving through traffic , no need to travel abroad to buy selected products . the digital  world  is now making  consumers bite into categories , which were never bought  in the manner , that its being bought now , that's Impulsive   , so its an  anytime , anywhere ,any reason buying world now ! so like the chocolates off yesteryears , the new age chocolates are dresses /handsets/shoes  etc  , won't be surprised , if it becomes an Audi /benz in 10 years , or is it already that way ?? !!!

2017 , before it ends , has been one eventful year , quite a journey by itself , here goes a gist of the journey ! From established to the New : the year began with an assignment in a New  setup , this after a decent run with a very good Indian setup , left all established threads and had moved on , smaller setup  , where work had to be largely done by everyone , and not a selected few :) ! , worked at fixing the positioning dilemma  , business started trickling in , fixed some tech aspects , made VC pitches myself  , enjoyed the stint as along with the team we got things moving !   ... From something to Nothing :: .... then sudden closure of another assignment happened which was under discussion for almost 6 months , and thus was headed to a new assignment outside the country , so left the new setup and was headed to foreign shores , almost had packed up and was ready to fly , suddenly a  very unprofessional mail came saying no role due to " restruc...