Sales & MarketZing !

Going in line with our last post on the coming dotcom wave in India ...Future bazaars recent advtg blitz backed by its reworking of the site and relaunching it in one way .By doing all this the Future Group is envisaging a close to 10 perct of its total group turnover from the e route ,which is a whopping 3000 crores from future bazaar in the nxt 5 years , which is big in any terms ,close to a billion dollars , what say ! Future Group intent is clear that use other mediums to reach out consumers thru the e route which should be cheaper than the brick and mortar route , plus suddenly increases the reach among the nook and corners of the country and the globe if needed , plus also address the segment ( mentioned in this blog earlier ) which doesn't want to take the trouble of scouting out for goods , wants everything home delivered ! the lazy bums segments Being cheaper than the other traditional routes ( no rentals , no warehousing costs , no floor staff , u wud have some other cos...

the latest listing of makemytrip.com in the US markets would be a precursor of shape of things to come , no denial that the firm has established itself in the travel place strongly and also has a strong recall among Indian consumers in the US , but behind the high price it got is also cud be due to the fact that the great Indian e market which is about to explode not only from the usual GDP growth , rising incomes etc etc but also due to the coming Internet revolution in India soon . Access ::Thanks to the Broadband Wireless Access auction that finished some time this year , Internet access reach which was restricted only to the costly access route of copper or fibre would be choice of a few high speed consumers , the mass should be on the bwa license operators list , they would use the wireless access route either thru wimax or lte ,the world of the net should open up for sure and soon . The lack of Internet access in mass was one of the reason why the great dotcom part 1 failed in I...

the great Indian shopping season gets kicked off with the Ganesha festivities which got over yesterday and is then followed up with dusshera , Diwali , Xmas , and new year , this year things should rock for the retailers as buying is back and back with a vengeance . Here is our prediction for the season :: - high visibility advertising by retailers including TVC's and full page splashes on press - power packed promotions - non retail brands wanting to cash in on the great Indian shopping rush will have to pay thru their nose for some space or visibility - Gold would be hot , apparel and other categories would still have a better festival period of growth - Retailers would declare double digit like to like stores sales both in volume and rate terms Lets revisit this sometime in the month of January , next year to see the actual outcome , whats your prediction , we would like to hear from you pls ..

Retailing is all about knowing what to do every day ,its very much a daily business , with each day having its own set of challenges ,right from the rains , to the bandhs , staff absence etc all have a great bearing on your daily turnover . Retail like many other business is a 365 days ON business . While a lot of these factors are beyonds ones control the challenge in any retail business operations is about living and constantly trying new things on the floor to get the maximum per customer . Retail operations have a challenge of growing competition and constant consumer fatigue to visit these stores again and again , in that sense retailers constantly create programs or events which drive the consumers in to the stores , like say a kids festival , denim festivals or a women festival etc , so each retailer has a calender drawn up to nsure that the consumer is hooked on that the 365 days of the year . Retailer is a 365 days business , ask anyone in the retail industry they wud agree fo...

when Modern retail started a couple of years back this topic ( kirana vs modern retail ) was a quite a fashionable discussion point on how the nation of shopkeepers , would have turmoil and chaos . Here is our reading of round 1 , well to come to think nothing has changed , with the economy growth and rising spending powers ( common jargons u see ! :) ) the consumers have kept flocking to both the version of the retail formats . The kirana store with the great proximity factor plus the known faces factor and then its availability to serve anykind of daily use requirement has held its ground and in fact grown , especially in metros with the growing influx of migrant workers ( both blue and white collars ) . In fact some of the kirana stores have also tried to upgrade themselves on relevant stocks , services like home delivery, and also a better look ( to take on the aesthetic factor of the modern retail in a small way ! ) the biggest advantage that they carry is that don...

Indian Retail – The fall of Subhiksha and Vishal! Open the doors to organised retail Mall management module yet to emerge Bata India Value is way more important than price in India A thrifty lifestyle Cash-&-carry gets ready for national rollout Research finds change in rural consumer patterns ( not an original post , compiled from the web )

The old cliche ! Consumer is the king , queen , and the lord in any industry holds true still as there is no business without consumers ! , but customer loyalty is as good as gone these days , with more choices available and all firms running a me too loyalty program , the consumer is a free bird and he or she decides what to buy where to go , depending on his or her moods and various other factors , thus the factor of driving loyalty to a particular place for shopping is an old fad , we feel , the customer is no longer bound to you thru a loyalty program . The customer decision cycle these days follows these pattern according to us type of purchase , ie say furniture , apparels , food ...1 value for money deal where ? ...2 convenience of parking , time taken to reach ...3 word of mouth ( someone has recommended ) ...4 ( this cud be higher ) loyalty program... 5 ( can go up higher if some good scheme given to the members ) food joint or some other attraction ...6 Thus the good old loy...