Free Bird Consumers !

The old cliche ! Consumer is the king , queen , and the lord in any industry holds true still as there is no business without consumers ! , but customer loyalty is as good as gone these days , with more choices available and all firms running a me too loyalty program , the consumer is a free bird and he or she decides what to buy where to go , depending on his or her moods and various other factors , thus the factor of driving loyalty to a particular place for shopping is an old fad , we feel , the customer is no longer bound to you thru a loyalty program .

The customer decision cycle these days follows these pattern according to us

type of purchase , ie say furniture , apparels , food ...1

value for money deal where ? ...2

convenience of parking , time taken to reach ...3

word of mouth ( someone has recommended ) ...4 ( this cud be higher )

loyalty program... 5 ( can go up higher if some good scheme given to the members )

food joint or some other attraction ...6

Thus the good old loyalty program is way below( 5th ) on the decision cycle and has every possibility of being history soon , what say we are in the age of the free bird consumers and not loyal consumers !