Sales & MarketZing !

come to think of it when retail is discussed , ones mind directly connects to the brick and mortar part ,but there are other models that exist , one common channel is the e retail channel which we guess everyone knows , however how about the multi level marketing channels , the newly added micro finance channels reaching out to the rural consumers, and the good old home delivery of goods , isnt that interesting . Here goes our take of the multiple level marketing models , this channel is supposed to cut the advertising cost and cut the distribution cost by making the end consumers the channel itself ,we are in a state of confusion about the actual impact that say a brand like Amway , Modicare , Tupper ware has had on the life's of their agents , as it sounds at the start to be all easy ,its no easy business to be in like any other . The drop out rates are big , every now and then you get to hear about the husband and wife pair , etc who have made it big etc , but this looks ...

Here is the latest and the One and Only Indian Retail directory ! Department stores plus other categories :: http://www.pantaloon.com/ http://www.shoppersstop.com/ http://www.lifestylestores.com/ http://www.globus.in/ http://www.cafecoffeeday.com/ http://www.mywestside.com/ http://www.bombaydyeing.com/ http://www.primusretail.com/ http://www.piraymd.com/ http://www.mydollarstoreindia.com/ http://www.kewalkiran.com/ http://www.heritagefoods.co.in/ http://www.vishalmegamart.net/ http://www.emartindia.net/ http://www.cromaretail.com/ http://www.witcoindia.com/ Indian retail Information & services ::links http://www.retailyatra.com/ h ttp://www.indiaretailservices.com/ http://www.eindiaretail.blogspot.com/ http://www.rvgonline.com/ http://www.indianretailobservor.com/ http://www.indianretailangle.com/ Malls Directory of India http://www.megamalls.in/ Indian/MNC Apparel Brands http://www.levis.com/ http://www.maduragarments.com/ http://www.arvindmills.com/ h ttp://www.dinesh.com/ http:...

The great Indian retail meltdown: A KPMG study IKEA to shelve India retail plans, to continue sourcing Capital infusion TPG leads race for stake in Pantaloon India: Strategies for Consumer Goods Global meltdown and Indian retail Industry cries foul: Move to ban corporates in retail Return of big malls Humble barcodes live on to tell the story ( not an original post , compiled from the web !)

2003-2007 ..Barista , Cafe coffee day , coffee day xpress ,qwikys ,bristo ....maybe more , suddenly coffee retailing was on expansion overdrive , one must say this was so true for all retail formats why blame coffee retailers alone !Industry size estimates vary between 250- 500 crores per year for this format . Cut to 2009 , under the gloom of the recession hit economy and the general gloom around ,the coffee cups off takes must have slowed down for sure . i)coffee retailing always was a game being fought on volumes and ticket size ( our estimate of Rs 100-150 per consumer ) , so paltry ticket size and the high rentals factors was always against it . ii)India always has been and is a Tea country ! getting consumers to switch is going to be tough , coffee is an occasional beverage at the most .The idea was to catch the new gen Indian youth and get them hooked on to coffee too and give them a new destination to hangout . So how are coffee retailers fighting back or trying to stay aflo...

Here is the latest buzz on Indian Retail Media and retail firms to dominate online deals: Akamai CEO Birla group looks to sell stake in retail venture A brand new day in store 'India has a huge growth potential' Bharti Walmart to open Store Next week Global meltdown and Indian retail Retailers face uphill task in wooing customers Inventing a Superpower Retailers doing a rethink EDITORIAL COMMENT Shopping Around Research and Markets: Retail Scene in India ( not an original post , compiled from the web )

We believe that to some extent retail industry has a a positive correlation to the tourist inflow , we write after a visit to Singapore which is considered to be a role model for the retail and tourist correlation , as they market shopping and holidays together in an aggressive way along with say a Dubai . Come to think of it Singapore has come out of "nothing " and still runs and thrives on it , ie whatever has come out of Nothing .Singapore has created man made tourism destinations backed up with some aggressive marketing and some value added selling like photography , retail stores for souvenirs. Add to this a strong tourist friendly culture , they have a winning model which rocks . Switching to India its well everyone knows we have huge amount of potential , with a lot of heritage and natural destinations to showcase , but here are our thoughts to make India going the Singapore way . i) create 4 man made tourist destinations in the 4 regions of the country ie south ...

Indias super bowl ? we mean the IPL tamasha has started again this year ,unlike the last year the engagement with the consumers is quite weak , thks to the rains , South africa and maybe with the novelty factor diminshing . When India's super bowl picked up then traffic to retail outlets fell crazily last year , this year we are sure that thanks to recession the traffic was anyways lower so the retailer wudnt havent felt the pinch like last year . Brands like Indigo nation , Reebok , Puma etc have tried to capitalise on merchandise sales thanks to their spends for sponsorships , dont think this kind of tie up is helping in anyway in getting footfalls , even if they are getting them the merchandise seem to be outpriced ! Retailers with good eat outs joints have tried to get the customers in with some good sit and watch deals but the great lethargy factor is keeping the consumers at home . Indias Super bowl seems to have been hit by the recession bug too , would like to hear from y...